How to Profit from the Aussie Heat with Custom Cooler Bags
Australian's are famous the world over for our love of the outdoors, sports and drinking beer. There are few products available to marketers which create interest in all these activity segments and custom cooler bags are one of the best. Unlike traditional cooler boxes or eskies which are made of a rigid injection molded plastic cooler bags have the advantage of being made of soft finish fabrics which allow them to be folded or squashed flat for storage. The overall lighter weight of most models is also an advantage when you have to carry a couple of armfuls of equipment down a narrow winding track to the beach.
There are a lot of circumstances under which custom cooler bags can potentially work for you. The basic fact that the average Aussie is keen on a cold beverage is enough to ensure an order of any product on this category will deliver a much appreciated item. But more than that, because custom cooler bags are generally used again and again and often in non-work times they have the advantage of taking perceptions of your company's qualities beyond the world of work and enterprise and into the personal life of your clients. You'd be amazed how many people using these items or similar cooler bags as giveaways have reported back that they were blown away by the positive feedback. It's one of those products where people you've given one to ring up and ask if you have another spare for one of their friends.
Best Branding Options for Your Cooler Bags Order
While the cheapest and the easiest way to go is generally with a screenprinted finish the flexibility and large branding area available on custom cooler bags presents a number of opportunities for these wanting to make more of a statement with their branded merchandise campaign.