For more than a few years custom cufflinks have been back in style. The classic old school elegance which comes with a stylish promotional accessory like your own cufflink design adds a level of sophistication to the dress code of any organisation. The wide selection of promotional cufflinks which can be personalised with your logo or company name includes shapes and materials which cover the needs of every company through to professional club. Keep your salesmen looking classy and professional or use these accessories to give your accountant or executive contacts a gift of appreciation.
In your company colours with enamel or engraved logo, a custom designed cufflink gift is a traditional business accessory which makes a great gift or marketing tool. Commemorate special occasions, reward employees for service and sales and show people that you care about your employees, associates and customers. Take advantage of our Free Design Service to have your logo or favourite product made into a set of exclusive cufflinks.
Why Use Cufflinks In Marketing?
Cufflinks bring an element of flare to formal and professional attire, and these pieces are worn at the wrist for optimal placement when it comes to visibility. Because a high quality set of cufflinks can transition from the office, to a party, to a nice dinner, these are items that can travel from place to place with their wearers. The eye is naturally drawn to cufflinks as well, as they act as something of a jewellery item on a nice dress shirt, and customising these products to suit a particular brand can allow that brand to be noticed with ease.
There are various occasions in which a man may wear a dress shirt, and even those who do not work in a business setting can benefit from an attractive and sturdy pair of cufflinks. A family occasion, a nice dinner, or a holiday party may call for a more formal style of attire, and this attire can always be improved with the addition of cufflinks at the wrist. Due to this, a pair of cufflinks can help a brand to market themselves in a vast array of different locations.
A pair of cufflinks can be an effective marketing tool for many different industries, and those in the fashion industry can benefit just as greatly from the use of branded cufflinks as those who may work in a corporate office. Because these are items appreciated by a wide audience, they are able to be used in marketing in many different ways.
Cufflink Manufacture & Branding
There are several different ways that cufflinks can be manufactured to feature a specific type of branding. Cufflinks can be made from various materials, and they can even be completely custom created to represent any particular shape, logo, or design that may be desired.
Metal cufflinks with various finishes are some of the most popular options, and these can be die cast to allow for complete customisation. Laser engraving, enamel finishes, and different die cast shapes representing brand logos may be used to create a set of cufflinks that represent a recipient just as well as they represent a brand
Cufflinks Marketing Case Study
A technology company had several different employees celebrating their 10th anniversary with the brand during the same year. While looking for suitable anniversary gifts, they decided to have custom cufflinks made that not only represented their brand, but commemorated their 10 years of partnership with the company. During the holiday party hosted by the brand at the end of the year, management presented each employee with a gift box containing their set of cufflinks, and other employees quickly became very interested. Years later, these employees were still seen wearing their cufflinks on a regular basis around the office.
Shipping & Distribution
Cufflinks are small, making them easy and affordable to ship across Australia or globally. However, these promotional items are most effective when presented by hand, and personal distribution in a classic small box is often appreciated. Due to the special nature of these products, many find that they are best presented to a recipient in a special way.