Why are promotional bags so popular amongst the many categories of custom merchandise? There reasons are straightforward and it's all about value, visibility and long-term return on your marketing dollar. Besides the obvious utility of bags which allows you to safely stow and transport documents and other must-have business essentials custom promo bags are as much a fashion item as they are a practical piece of business kit. For the same reason fabulous celebrities are often seen holding handbags valued close to the GDP of Tasmania your promotions objective is to add value to the bag you buy by adding your branding.
Bags have a long life, so after not only playing their part in theming your conference or distributor meeting in the longer view they continue to remind people of the original branded message, carry it out for others to see and provide a useful item which can continue to be used for shopping, sports or storage. The combination of awareness and utility factors offered by a promotional bag is the heart of any successful marketing program and will extend message life, offer awareness and if you have your offer right, expand future sales volumes and brand equity.
A large branding area is one of the primary advantages branded bags offer to marketers, but combine that with heightened visibility, portability and the ability to create a sought-after item from the elements and you have some of the reasons why promotional bags have stood the test of time while others wax and wane as trends and fashions come and go.
How Promotional Bags Keep Your Marketing Together
Want to know why promo bags are one of the most cost effective marketing ideas you'll find? Look around your office or even your home and do a quick audit of the printed bag situation. From green shopping bags to tote bags you'll be surprised by the collection you find and also how regularly each of them is used. No doubt about it, promotional bags are the quiet achievers of the marketing world, sitting patiently and faithfully in a corner somewhere always on the ready for the call to take your logo out out to the wider where it can be better appreciated and admired.
A huge range of styles and price points explains the across the board popularity of branded bags. While you can pick up a printed shopping bag for under a dollar it's also possible to source luggage styles from famous bag manufacturers which cost hundreds of times more. One thing they all have in common, from the cheapest bag to something Oprah would care to browse is their genuine utility. A bag is not like a gadget which sits on a desk doing nothing much in particular. While out and about doing their carrying duty, bags are always promoting your business.
Promotional bags work in any industry
Few promotional accessories, if any, are as functional and multi-purpose as bags. As an advertising item, bags are proven performers which offer high visibility for slogans and logos. Bags are a good fit with the image creation requirements the majority of industries and because there is such a large array of styles available. In fact, some of the earliest manufactured items were bags and they were also the first promotional product. Next to clothing, bags are the most popular ad item in the world. This versatility and the many different types of bags make them very affordable, pertinent and useful for advertising, no matter what your line of business is. In addition, they are long lasting items that can be used for a very long time, and thus make great long term ad items and you can also very easily get custom manufacture services as well.
Range of different bag materials and design styles
Other advantages to using a bag as a promotional item is that they are available in many different types of fabrics ranging from cotton to leather and even aluminium. This makes it easy to find a bag to suit your budget as well as your brand display needs. Whether you need large scale screen printing for larger surfaces or only need pad printing for smaller sections, you can find printing options that will help display your slogan perfectly every time. You can also look into embroidery for a display option with the soft fabric bags and on the higher end luggage as well. High end luggage can make a spectacular executive gift or promotional giveaway item and one that will make a lasting impression on your target audience. You can find many custom embroidery or printing options for the fine luggage as well as for the less expensive bags.
Bags have a large branding area and strong public visibility
When considering what kinds of bags to use for your next campaign, keep in mind that the large branding areas can help ensure the maximum visibility and continuity of the message you have printed on the bag; in other words, bags offer a lot of geography for your branding area. Then too, using a bag as an advertising vessel is a great way to ensure that no matter what your product, whether it is for commercial or leisure, a bag can fit into just about any industry and advertising need. Whether you have a shoe store or work in education, a bag is a welcome addition for people of all ages and stations in life, and thus, few things are as versatile as an ad item as the humble bag.
Why are promotional bags cost effective?
Every advertising budget has its limits, but using bags can help ensure that your return on cost ratio is terrific. When you order your ad bags from Fresh Promotions, you can get a very large range of price points, to help you lessen your costs. Bags are low cost to share, and should you have a need for executive type bags, there are many luxury bags that can act as your executive ad item. Since there are so many styles and types of bags to choose from for your ad campaign, it is easy to mix and match the attributes and styles of bags to stay within your ad budget while also getting the type of ad item you truly want for your business.
Bags have long lasting, multi-purpose value
As far as longevity, bags make one of the longest lasting ad items and many people will use them for long term activities like sports or shopping. This not only makes them an incredible ad value, but it means that a bag can be used as a clever marketing strategy. For example, the bags can be given as a gift with a purchase, and so you can reward your customers while offering them an ad item that can help bring in more business to you. In addition, with so many branding and embroidery options available, you can easily put your personal touch on your bag ads and can make them unforgettable. Since bags can be used by virtually every industry, you don't have to worry about the appropriateness of using a bag for your business. Whether you are in the travel, retail, education or even sporting goods industry, you will find a welcome return for your ad investment. In addition, the versatility of the bags ensures you can share them at conventions and job fairs and get the response you want. Since the bags are always welcome freebies, you are practically guaranteeing that your bag will be used and therefore, the bag logo will be seen by a wide audience wherever the bag gets taken.
Custom bag manufacturing service gives you exactly what you want
Customised bags have never been easier to get, and you can select from a virtually unlimited selection for the branding, colours, prints and text to get a fully customised ad item for a very low cost. Custom bags make exceptional high end gifts for those favoured clients or jet-setters who travel frequently and they can be used with your trade-show and expo giveaways that include your samples and even brochures. Some companies even offer these bags as incentives to employees to help encourage a healthier lifestyle with exercise. Whatever the style you need, you can fully customise the type, size, shape and colour of the bag and of the brand as well to ensure that you can fully represent your company in the way you want it to be remembered.
Bags are easy to distribute and store
When calculating the savings you can enjoy by ordering quality promotional bags featuring your custom brand or logo, keep in mind that you will also save due to the low volume of weight of the bags during the distribution process. As bags pack flat bags are relatively inexpensive to ship in comparison with other types of merchandise, based on their volumes. In addition, flat pack bags can be easily stored until your next event or promotional campaign and you don't have to shell out extra money for storage, but can simply tuck them away until needed.