Promotional Radios & MP3 Players
Even though broadcast radio seems old technology promotional radios and MP3 players are are much appreciated gift which have multiple effective uses as part of the marketer's arsenal. the fall in interest in AM/FM radio receivers has come with a subsequent decline in price makign electronic items which until recently were priced beyond reasonable expectations into music players which make financial and branding sense. As a way to provide a gift of genuine utility and apparent value it's hard to go past a quality promotional radio receiver as the potential uses for any recipient go beyond their daily hours of business.
Why Use Radios & MP3s In Marketing?
Most people enjoy music, no matter their age or gender, making radios and MP3 players items that can appeal to a vast number of different audiences. As people travel, they will often want to take their music with them on the way, and placing branding on the products they use to do just that is an excellent way for a brand to gain exposure through useful marketing. While small, these gadgets can really catch the eye, and seeing users walking down the road or on public transportation holding their personal radios or MP3 players is not a rarity. As these products are noticed, it can be a brand’s logo or message that is noticed right along with it, helping to spread the word about a company through an item sure to see a great deal of use.
Those in the entertainment or music industries can really appreciate the use of radios or MP3 players in marketing, as they help to not only remind consumers of their brand, but what their brand does best as well. These companies will want to reach audiences who are interested in what they provide or produce, and this can be done simply using an entertaining music player device.
Manufacture & Branding
These promotional radio and MP3 player items are typically manufactured using high quality plastics with soft silicone accents. The silicone accents are used for the buttons and controls on the products to allow them to remain comfortable during use as a recipient may wish to change to a different station, work the volume controls, or find a particular song.
Ear buds of soft hygienic plastic, sometimes with a comfortable foam covering, are used to allow recipients to listen to music privately whether at their desks, in their homes, or on the go. Designed ergonomically, these ear buds are made to provide users with many years of regular and comfortable use.
Branding will be placed in a visible front and central location on the devices themselves, and this gives them an easy way to showcase the branding above all else. A company’s logo, name, or message can be applied directly onto the face of the device using a pad printing method that allows for vivid colours to be used. Case Study
A radio station hosted a community event at a local nightclub, and in order to further attract listeners to the area, they offered branded MP3 players to the first 200 people to show up to the event. Before the start of the event, the line outside of the nightclub stretched around the block, with many attendees chattering excitedly about the MP3 player promotion. The promotion worked so well that the radio station began offering the same incentive during all of their special local broadcast parties.
Shipping & Distribution
MP3 players and radios are small products, which allow them to be shipped easily and affordably. For maximum impact, however, hand distribution provides a more personal and memorable touch.