Corporate Gifts – Inflate Your Popularity & Sales
Popularity is a key to success in highly competitive market environment. If you don't have the products and the pricing to make a dent in the market, basing your business relationship on personal interaction is as good a strategy as any. Ultimately, all business is about relationships and like all associations with other citizens we need to keep working to improve the current situation. Corporate gifts have been considered a basic of the promotional marketing business for many years but in these difficult economic times there are advantages to be had from the effective management of corporate gift giving at any time, not just the traditional Christmas and holiday seasons. But while we mention the festive season, think about Santa Claus. Handing out gifts hasn't done his reputation any harm, has it?
Gifting Enhances Your Company Marketing
- Customised corporate gifts not only work as a "thank you" or an attention grabber in a sales situation, but the right choice of products with the appropriate branding and message can enhance market perceptions of your brand.
- A great value item which you source at a low price which has a high apparent value can be a great trigger to generate consumer traffic and attention from likely buyers. Say you can get your hands on a range of congruent merchandise which has a perceived value of ten dollars for only one dollar. You are in effect offering a nine dollar value premium to clients who will factor this price distinction into their assessment of your place in the market .
So far from simply being a cheap bottle of plonk for some cheap promotional pens, corporate gifts can be a critical factor in drawing attention to yourself and any offer you're making to the market. And it's not just at Christmas time that you should be looking to make a splash with your client base. Any time of the year people are excited and pleased to receive gifts from business contacts. In fact, it may be that sending out your corporate gift packages in the middle of the year will have more impact and attract more attention and comment than it would mailing them off at the end of the year to arrive with all the other bundled items being sent by business contacts, including your competitors.
Corporate Gifts Work for all Reasons, Seasons and Occasions
One of the reasons that corporate gifts are so effective in clearing the channels of communication and getting attention from potential clients and business contacts is the way in which they work to gain attention and authority at two levels. First there is the obvious business contact point where a complimentary product or offer is attractively presented and enters the equation used to calculate the value of a company offering. And as we've seen above, sourcing merchandise which has a higher apparent value than it's cost creates a premium value opportunity and allows the ratio investment factor to work in your favour. Beyond this simple balance sheet view of business relationships there is the larger and more complex calculation of the personal relationship one may have with a buyer or supplier from another company. While it's hard to place a value on interpersonal relationships in business all good salesmen will tell you the connection with the client is a critical factor in closing the sale. The evident advantage of using corporate gifts in this manner is that you are gaining brownie points on two levels and unlike more traditional forms of promotion the act of gifting a client is something which will benefit your marketing for years to come, unlike a lot of advertising and promotion which relies on attracting attention and buyer interest for the moment before it is lost in the background noise. Finding the right item for your contact and presenting it the right way is an act which will have effect for months if not years to come, permitting you to amortise the cost of gift giving across many months of sales opportunity.
Staff Rewards - Internal Corporate GIft Giving
It pays to look after your staff. And sometimes despite their best efforts business is not as good as it should be. While you may believe your staff deserve a bonus for their hard work and diligence, the quarterly bottom line says another thing. It's in a difficult situation like this that corporate gift ideas can provide real advantages for a company. Not only are the bonuses tax free if they are purchased through the company and written off as consumables, but more importantly the staff will appreciate the fact that something thoughtful has been done for them even though they are aware the company is not kicking the financial goals it had hoped to. If you are clever enough to source merchandise which again has a high apparent value relative to its cost you can both satisfy your staff that you are thinking of them which presenting them with a corporate gift which maintains their level of motivation and keeps them focussed positively on the needs of your company.
Traditionally companies have shopped at the last minute to buy and distribute corporate gifts at traditional time of gift giving. We say don't wait until Christmas to put something in the hand of your customers which will remind them in a cost effective manner that you understand their needs and are there to solve their problems. To guarantee your business relationships stay strong and continue to grow apply some of the principles you've learned from your personal relationships with family and friends. The act of giving we are told is one of sacrifice, however the correct use of corporate gifts in your marketing plan can result in the greatest enhancement of your sales and market position.
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