Asi Promotional Products Survey

As a founding Australian member of the Advertising Specialties Institute (ASI) Fresh Promotions has access to the latest international marketing research available. While the Australian promotional products industry is poorly served by its industry body ASI is at the cutting edge of market research and user analysis, producing valuable statistical data which marketers can use to study the cost benefit balance of using branded merchandise as part of the marketing mix. The study was conducted globally and respondents include businesses and marketers from Australia.

Here's some of the latest findings from the ASI Research Directorate.

Cost per Impact: In the U.S. A. the cost per impression of a promotional product stayed virtually the same from 2008 to 2010, at .005 cents.
Promotional Product Usage & Retention: Promotional bags, given their portability and large branding area have the highest number of views in a month, over 1,000, and over one-third (36%) of those with incomes under $50,000 own branded promotional bags.
Gender Product Preferences: Males are more likely than females to own and regularly wear shirts and caps, while females are more likely to retain and regularly use promotional bags, branded writing instruments, promotional calendars and health and safety products.
Identifying the Brand: Eighty-three percent of respondents in the U.S. they can identify the advertiser or organisation on a promotional item they own.
Influencing User Opinions: Forty-one percent of U.S. respondents say their opinion of the advertiser is more favorable after receiving a promotional product.
Global Reach: Nearly two-thirds (63%) of respondents from Great Britain have received and kept a pen in the last 12 months. In the U.S., pens are used the most often, an average of 18.2 times per month.
Most Popular Products: The most commonly retained promotional products among respondents are writing instruments (46%), followed by shirts (38%) and custom calendars (24%).