Promotional News

Promotional Product Fashion

Fashion and style are two competing concepts which regularly overlap. While some may define fashion as the social equivalent of a contagious disease there is unquestionably value for every brand in association with the zeitgeist. What is required in the long run is an underlying organisational promotions style which can at times be supplemented with the overlay of ephemeral fashion taking energy from developing social trends. The combination of a stable base of market offering with the excitement, colour and movement of fast evolving public focus gives depth of ROI to promotional marketing. Think about how the foundations of your company's message works in conjunction with the impact of the novel and new.

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Are Your Promotional Products Talking

It's been long recognised in marketing that 80% of most advertising budgets is wasted. The task facing promoters is therefore not so much allocating a budget as analysing the results to eliminate wasteful spending in future campaigns. If you find somebody asks "are you talkin' to me", and you're not sure, it's a sign that the focus of your promotional products campaign needs to be tightened. Branded merchandise marketing can be more costly in terms of cost per delivered message than almost any other kind of media, however the opportunities lie in reducing peripheral segment exposure and the far greater return on investment the personal touch generates from your prospects list.

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The Most Valuable Promotional Space

For some promoters the holy grail of consumer marketing is a 30 second television ad in the Superbowl. For others a billboard at a critical intersection in their home town. In reality every business has an ideal site to offer its products and services to its target market. Identifying your "ideal medium" could be the difference between an effective marketing spend and one which produces more static than results. Think about who it is that you most need to hear your message loud and clear and plan accordingly. If there is no valid medium at hand to attract their attention, why not use promotional products to create one?

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Change Your Promotional Reality

The development of every process in business, including sales and promotion, is dependent upon the right external stimulus arriving at the right time. Large scale advertising can hit the market and get the attention of buyers but often a smaller, more specific nudge of awareness is required to motivate individual action. Consider the broad structure of your promotional activity and think about what points in the chain of sales and client interaction require an additional "shock" to push the whole process into an upwards rising direction.

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The Promotional Community You Live in

Do you know the real structure of the Brisbane business community in which you operate? Do you really understand the nature of the promotional product relationships you have and is their surface appearance indicative of their real interaction with your organisation? The right promotional gifts can bring the real relationships you live by to the surface and the results of who sits where and how will most likely surprise you. In life we know to divide our attention between image and reality. And as in life it is often the promotional treasure which is buried out of view and traps which are set in clear view.

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Great Promotional Products of 2014

Like every year in business, 2014 presents is own special challengers to marketers and promoters. Should costs be contained and finances preserved? Should your promotional cues come from the market , competitors or should they be dictated by the financial state of your accounts? What opportunities exist for those with a long or a short term view? What products have come onto the market in the first quarter of the year which can be used by cost conscious businesses to promote their products while enhancing long-term brand values?

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Promotion & Brand Management

Not so long ago every industry promotions standard was to claim it had the best prices and the most extensive range. The recent evidence coming from social media promotional marketing studies confirms that over claiming and making excessive price and product quality claims can be detrimental top the overall reputation of even the most quality conscious organisations. Consider the following modern day marketing issues which need to be addressed in maintaining the credibility of your brand....

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Easter Promo Product Ideas

The Easter break is traditionally a time of year when Australians enjoy the last end of season warmth in the great outdoors. Think about how your marketing can connect your business with people taking advantage of the traditional opportunities which appear with the change of seasons. While many business people look forward to the break after the first months of the year back at work the right promotional products can successfully link the traditional holiday with the imminent requirement of returning to the coal face.....

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Promo Products Orders of Magnitude

The correct way to observe your marketing efforts and the effectiveness of your promotional products is through a study of your entire program at different levels. How does your promotional activity stack-up at each of the transactional, personal and organisation scales?

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US Considers Promo Opt Out

US Senators gather this week to consider a bill restricting the abilities of electronic list brokers to collate, utilise and on-sell consumer data. The bill proposed consumers have a right to demand modification of list data or indeed opt out of contact via electronic data lists entirely. Read more...

Elements Are Part of a Greater Whole

Statistics are a measure of probability. They can tell you about the possibility of something occurring but nothing of its nature. Make sure your promotional marketing efforts make sense as a whole and are not defined by the statistical variance of the individual elements.

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The Promotional Power of "Thank You"

Many companies offer "incentives" to staff and contacts. A recent study from the USA shows that promotional product rewards programs are more effective at generating improved productivity and margin than traditional gifting based on staff tenure.

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Promo Signposts in a Digital World

So much advertising attempts to gain attention by simply crying out louder than the message before it. What message delivery opportunities are presented by promotional products which are unavailable to mainstream marketers?

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A Sale Matters A Reorder More

In tough economic times everyone continues to chase sales. Discounting is a proven way to attract new clients but as a wise old salesman said recently, "it's not the sale that matters, it's the reorder". Low prices can start a relationship, but low prices alone cannot sustain one.

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The Live Act in Your Marketing

Imagine if your advertising message was a rock band. All the free, over-produced downloads in the world never match the atmosphere and ability to engage which comes with a live performance. Promotional products are the stadium rock act of the marketing world.

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Full Colour Digital Branding

While many companies spend tens of thousands of dollars on their logos, until now it's been difficult to reproduce detailed artwork with multiple colours on a small, textured, three dimensional medium. Digital ink jet print technology is now available for promotional printing.

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Investment Versus Speculation

The nightly news rationalises the endless gyrations of the share market as the actions of "investors" while in reality it's short-term speculation which is behind the majority of trades. Think about your promotional marketing in these terms and how would it inform your strategy.

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Three Dimensional Advertising

In an increasingly disconnected business world, system complexity increases while our observational abilities decline to a largely two dimensional world view. Promotional products are a proven way to position your company in the real world.

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Recall of Promo Product Messaging

While clutter ramps up and recall of traditional advertising declines in the minds of an increasingly distracted audience new research proves promotional products message delivery capacity to be increasing.

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Pepsi Next Promotion

Pepsico challenges traditional rival Coca Cola with the launch of its new mid-calorie offering "Pepsi Next". Backed by a classic "taste test" promotion indications are the Australian market is receptive to the taste of the new Pepsi offering.

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Fresh Index Records 2014 Upkick

The start of the 2014 is the most encouraging for over 5 years according to the Fresh Promotions Small and Medium Business Activity Index which has recorded a 15% year on year increase in enquiry and orders....

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San Fran Votes on Water Bottle Ban

Concern over ever increasing sales of prepackaged water has spurred the City of San Francisco to consider legislation restricting the sale of bottled water on public land. Sale of water in private retail businesses is unaffected.

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