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Give Jessica Watson A BreakAs an official sponsor of Jessica Watson's extraordinary circumnavigation of the globe we have watched her progress with interest and pride. How pathetic it is that with 3 days to go until she returns triumphant to Sydney Harbour the Australian press take time out to denigrate and question her performance and the motives of friends and family who have supported her all the way. The evidence of a "slick PR & marketing team" is that Jessica's website offers baseball caps with her signature embroidered for $19.95ea. The reason for producing these caps was not to make a quick buck but to satisfy the demand for a memento of Jessica's achievement from the 60,000 people from all over the world who visit www.jessicawatson.com.au every day.
Let us assure you there is nothing "Slick" about Jessica's supporting management. Professional, yes, but rather than a bunch of PR flacks they are family and friends who have backed her all the way. Fresh Promotions deals with a lot of "slick" marketing groups, and Jessica's team is made up of supporters who rather than chasing a quick buck, are trying to help out.
When this brave girl arrives back in Sydney this week, it will be the public of Australia who make the final statement about what she has achieved. Expect to see Sydney Harbour cut to white water as every ferry, yacht, dinghy and rowboat sails out to meet her. That will be the real measure of her achievement, not the pathetic sniping of bitter journalists who hope to grab attention by denigrating the achievements of this brave 16 year old girl. |
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