When it comes to cost effective marketing the political class get something right. The large print area, cheap production cost, personal connection and high visibility of custom printed button badges has seen them used by multiple politicians over the years to adorn their legions of supporters and offer a personal gift which will be attached to the recipient's garments and act as an effective personal endorsement of the politician's personality and policies
These same elements can come to work for your company in promoting your product or services. Button badges can not only be fun but effective fashion items which have a far higher level of apparent value, exclusivity and desirability than should be the case for an item costing well under a dollar. Not only are there hundreds of different colour print options available but these days with the improvements in digital printing it's possible to create multiple variations of a button badge design and therefore create a range of collectible items which play off each other to increase the effectiveness of the whole selection.
Say for instance your company is interested in selling to the youth market. The effective design of a range of button badges can see them becoming valued fashion items which can only be obtained from your company. The end result of effective design and distribution is that you have created interest in your brand, demand from the market and are using the recipients as walking billboards for your messages. There can be few more effective results in the world of promotional marketing than turning an item which can be produced for next to nothing into a sought after and much discussed fashion accessory.
Consider if you are holding an event the value in giving out gifts to all the people who have attended. Particular;y if that gift is something highly visible which they can wear about their person. With the whole crowd wearing your button badge carrying the themed message of the event you offer a means of attendees identifying each other, provide a common point of comparison between all event supporters and give them a lasting memento of the event which they take away with them and with which they can perhaps advise others of the essence of your message.
There's no doubt that button badges stand the test of time. A hundred years ago pressed metal button badges were all the rage amongst political campaigners and social engineers keen to engage the public. These days the technology to produce custom button badges has changed but the general impression and appreciation of the public has not. If your organisation has a little budget put aside or left over there are few other product classes into which it is more sensible to tip funds.