Many years ago an historic event or an event of general interest was marked by the production of custom medallions which people could keep as a keepsake and memento. These days even metallic coinage is on the way out so it's no surprise that people have moved away from these traditional event markers in favour of less formal offerings. There is, however, particularly in the disassociated digital world, an opportunity for promotional marketers to take advantage of the traditional attributes which custom medallions offer in their ongoing efforts to engage and attract consumers.

Consider for instance the case of a local government holding a community event to celebrate the opening or commissioning of a new piece of public infrastructure. In the past the opening of a bridge or a new roadway was a cause for major celebration amongst the public. There is no reason this should not be the case these days other than the fact that a percentage of the population would today declare the construction of a bridge to be an offence against the natural order. If the responsible government were to consider using products like custom medallions to engage the interest of the people attending the event there is a great likelihood that the general level of attention and enthusiasm would spill over into the following months. Because this is the real purpose of handing our celebratory products like custom made medallions. You can recapture and hold the excitement and emotional involvement which is part of a major public event and allow people to take a little of it home with them which they can then enjoy every time they hold the medallion.

Another popular way to use custom medallions effectively is as custom ceremonial products for those people who support community groups of sporting teams. Raising money and support for community groups and local sports teams is an eternal problem and rewarding those people who offer financial support should be encouraged by receiving thanks and praise for their contributions. A great way to do this is using custom medallions. First, a custom made gift like a medallion is an exclusive offering which can't be obtained anywhere else. Add to this the fact that custom medallions are relatively cheap compared to what people consider to be their apparent value and you have a product which is immediately viable for the not for profit and community sectors.

The usefulness of custom medallions to the not for profit, community and sporting club sectors go beyond the ability to reward patrons and supporters. As a way to provide gifts and awards to members of a team who achieves a specific goal or even to reward the best and fairest player in a team a custom medallion is a proven winner which lasts a lifetime and gives the appearance of being an exclusive award. Traditionally the greatest difficulty in organising custom manufacturing of medallions has been the need to arrange an appropriate design which can then be struck or cast to create the final product. By taking advantage of the Fresh Promotions free design service your club or organisation can make sure it sources the best quality medallions which highlight the strengths of its membership.