Promotional First Aid Kits - A Promotional Insurance Policy
One of the most popular promotional products ordered in recent years has been first aid kits. It seems surprising at first that companies would choose these useful items but a little in depth analysis can tell us why promotional first aid kits are a great way to make an impact with your clients and business contacts.
Promotional product gifting can have a number of objectives. It can be used to immediately build sales, attract attention to a new product offering or it can be used to build relationships and enhance the flow of business information. In the later case offering a first aid kit to one of your business contacts not only says something about your company and the way you view the world it also positions you for positive emotional response when the time comes for the first aid kit to be used. If somebody suffers and injury and your promotional gift is on hand to save the day sure enough you will receive positive endorsement from all involved.
Of course there are many companies which operate in the healthcare and related industries which would have a natural affinity with first aid kits. A company which promoted health and medical products would naturally have their offerings more positively reviewed by people who were gifted a related product with a high effective value. But it doesn't just need to be health care companies. Every office needs a small first aid kit on hand just in case there is an accident or a minor medical emergency. Equally companies in the transport and logistics sector find that equipping all vehicles in their fleets with a first aid kit is an insurance essential so why not source a kit which has custom branding?
Another class of people who appreciate first aid kits are travellers. Particularly those who intend to travel through developing countries or off the beaten track where medical emergencies have to be dealt with using the resources on hand, a promotional first aid kit can be the difference between a happy and memorable holiday and one cut short and filled with stress. If your company is in the business of dealing with travellers and the travel industry there are few more useful promotional gifts available.
Imagine if you were in a position at home where a member of the family or a friend was cut with a knife or suffered some other minor traumatic injury. And then you remembered the promotional first aid kit which was in one of the cupboards and found it contained all the elements required to staunch the bleeding and bring relief to the victim how would you feel about the company which made the offering to you in the first place. A company which can look forward and provide a promotional gift which is literally life saving is a company for which people will naturally hold a positive opinion.
When your company is considering what promotional products are most likely to create a favourable impression with clients and generate more enquiry and interest from your client base don;t just think about the immediate return and the opportunity to produce something which is fun and immediately effective. An offering like a promotional first aid kit may seem like an off-beat idea however like the insurance that it provides it is only appreciated at the time its needed.