|

Promotional Products Blog

Promotional Easter Egg

Promotional Products for Easter

While some people hold the belief that Easter is a solemn time of year and that any associated commercial activity is a moral hazard for most people it's another focus of family and personal celebration. In promotional marketing terms Easter represents another pivot point of the calendar which is both a milestone each year and an opportunity to offer new methods of client engagement.

So what approach is the best if your company or organisation is looking for ways to promote a new offering to existing clients and new contacts approaching the first official holiday season of the new year?

First, it may be a good idea to look beyond the traditions of the Easter celebration which to most people is devoid of meaning beyond consuming confectionery and taking time off work. Looking to the actual activities in which Australians engage over the annually scheduled holiday gives some clues as to the best ways in which sales and marketing budgets can be matched with a black-ink outcome. For example, as it falls in a period which is after the worst of the Summer heat and before the decent of the local climate in to the Winter cycle, many Australians choose to enjoy the great outdoors or at least with their families engage in a range of time-honoured behaviours such as camping, visiting the coast or travelling interstate to see relatives and friends. Opportunities exist to supply promotional product ideas which enhance these activities for recipients and therefore make more relevant and thoughtful the products on offer.

Consider for instance a company which is looking to make a new offer to its existing clients with the Easter break approaching. One of the obvious ways in which the shared interest in Easter could be used is to offer promotional confectionery with an Easter theme. There's a huge range of branded confectionery products available from Fresh Promotions. You can see the whole list, here. There are advantages in offering people the first chocolate eggs of the season, and regardless of how many eggs a person may receive at home, an Easter egg arriving at the office will inevitably create a frisson of excitement through the whole workplace. promotional items are generally best when they engage people and cause them to comment and compare notes with others. Easter offers that opportunity as confectionery is a universally appreciated product and Easter is a natural period in which its gifting and consumption are highlighted and become a focus of social activity.

But there is more to the Easter period than chocolate, and the propensity for all segments of the population to travel the backroads in search of adventure are also opportunities for the canny promoter. As regular as the holiday itself are the government road and traffic control campaigns which accompany the holiday break so products which have an automotive, travel or personal transport theme will have genuine strengths and will be highlighted on the back of government pronouncements. There's a large range of promotional automotive and transport promotional products, here, and many of them are proven products which enhance relationships between the giver and the receiver.

Back to top