Unleash the True Power of your Promotional Lollies
If you wish to giveaway promotional confectionery
that is a cut above the rest then –
Go For the Unusual
Move away from the humdrum and give a whirl to your candy that makes it stand apart from the rest. I must have been just a kid when I saw a man giving away candies to my friends which were so huge that they made me gasp in delight. Point is, I still remember it after all these years because it was plugging a brand with the punch line, ‘The Biggest in the Business’.
So think about unusual sizes that match your identity. If you are into miniature toys then give away the smallest possible size of candy that you can get someone to manufacture for you.
Oddly Shaped Promotional Lollies Will Also Do the Trick
How many candy bars have you eaten in your life? Of them, which ones can you recollect instantly? I remember a teddy shaped one as well as another car shaped piece of chocolate. They were so beautiful it almost broke my heart to eat them (but I did, anyways)
Think out of the box and get a company to custom make your candies for you. You might need to take more trouble and you will certainly spend a lot of money but it will all be worth it in the end. Imagine the CEO thinking, “Let’s give the order to that guy who sent me those yummy iPod shaped lollipops!”
Promotional Lollies in Bizarre Flavors Stand Out for Sure
Think of a Peanut Butter- Jelly combo for your giveaways or maybe even Bitter Choco Mint Ice Creamy flavor. Sounds bizarre, huh? I bet people will enjoy them. Since it is given to them for free, then they won’t mind such unknown flavors. However, if you had made them pay for it, then it might have worked against you.
At least it will get them talking about it later at the office cooler – “My wife hated it but my kid lapped it up!” This encourages brand recall, discussions, debates, and even some anticipation about what they can expect from you later. That’s valuable and free publicity for you!
Don’t Forget the Wrappers of your Promotional Lollies
They are in fact the carriers of your contact information and the reason why you are taking so much trouble in the first place. Most companies will be happy just printing the contact details on it so you need to think out of the box.
One of the best candies that was ever given to me had a simple message on it – Want a sweeter deal on your cartridge? Call 1800 129 999! Needles to add, it was shaped like a printer, it was too sweet for my liking, but I never ever forgot about it. And of course, that company is still my preferred cartridge vendor. That is the power of unusual promotional lollies.