Printed Compendiums - Giving You an Edge Over Competitors
Think outside the box. Be more creative and innovative. Go beyond the traditional. These are important reminders for companies that want to succeed in their respective fields. Companies have to do these in order to have an edge over the others and giving corporate gifts/promotional items particularly printed compendiums is a sure shot.
Printed compendiums have become one of the fastest growing corporate gifts/promotional items. They are valuable and inexpensive. Compared to the usual marketing tools like flyers or brochures, printed compendiums are not easily thrown away or rejected. Since they are given to clients and customers more like corporate gifts than advertisements, they are kept and used.
Printed compendiums are cost-effective. As compared with the traditional advertising forms such as television and print ads, the cost of printed compendiums is significantly lower.
Printed Compendiums and Their Marketing Effectiveness
Basically, a printed compendium is a file organiser which carries your company name, logo, slogan, and contact details. Though it is given as a corporate gift, its effect to your company is like that of what marketing and promotional tools can give.
Printed leather compendiums generate brand awareness. When the printed compendium is frequently used, people will notice your company name. The more frequent they see it, the more chances of being you, being known to a lot of people. Also, if the recipients of the printed compendiums liked it, they are likely to tell their friends, relatives, and colleagues about the item.
Your company can also organise contests or events where you can use printed compendiums as prizes. You rewarded the participants in the contests while exposing your company name at the same time.
Printed compendiums strengthen goodwill relationship. Corporate gifts are regarded as a token of gratitude. It is a simple way of saying “thank you” to your clients for choosing you to have business with. It is good to send a “thank you” email to your clients but giving printed compendiums is better. When they receive these gifts, you are rest assured that they will choose your company again for another business.
Printed compendiums attract more customers. If you seek for members in your company or organisation, giving free items can be an excellent way to encourage people to join. Membership fees are standard and a lot of people may hesitate to pay them. But giving printed compendiums as a welcome gift may attract them to join.
The Ideal Times to Give Printed Compendiums
A sense of timing is important in the success of giving corporate gifts/promotional items. Giving printed compendiums is best done during conferences, meetings, holiday parties, and special events.
Give printed compendiums in conferences and meetings. Organizing a conference can give you the chance to meet face-to-face with clients, customers, and investors. It is necessary that you give all who participated in the conference a corporate gift for attending and you will definitely strengthen your brand awareness. Participants who will receive the printed compendiums will feel respected and valued after they have allotted their time to join the conference. For sure, they will likely to attend in your next conference or gathering.
Present your printed compendiums during holiday parties and special events. People love to receive gifts during holidays. Give printed compendiums and other merchandises as presents and clients will surely remember you.