The Economical Way of Establishing Your Brand – Printed Lapel Pins
Studies have shown that the people of the Digital Age have a much lesser attention span. Pretty much like your normal goldfish, which has an attention span of only three seconds, people today are likewise easily bored. Compared to those from the previous generations, the average attention span of an individual is 2-5 minutes times that of his age. This is said to be mainly attributable to the need of people for speed and to multi-task at all times. Information can be found anywhere in just a matter of seconds and always at the tip of the fingers. People are assaulted with so many information and advertisements everyday of their lives. It is no wonder that they immediately shut out what they think to be is uninteresting to them.
That is why businessmen and their marketing team must always look for innovative and creative ways of getting their target market’s attention. Outside-the-box mentality must always prevail; otherwise, they would run the risk of losing their market to other companies. One way of doing just that is through the use of promotional items. There are so many commonly used promotional items found in the market today. One only has to let his imagination run wild. Just look at the eye-catching printed lapel pins many companies use nowadays.
So What Are Printed Lapel Pins?
Of course, there are so many kinds of lapel pins and differs on how they are produced. But one kind of lapel pins which is undeniably the most resourceful is this one. With printed lapel pins, your company logo can be transferred on the pin without the need of adding metal lines on the colors. Thus, there is no need for a color fill. That might sound a little too technical for many people but simply put, your customized design is digitally printed on a label. The label is attached to the pin complete with a shiny coating of some sort to prevent the design from being scratched or fading. This process is known as a 4-Color Process, one modern way of manufacturing lapel pins. Another modern way is the silkscreen process or the screen printing. The design transfer is done by applying the color on a metal base known as the silk screen, thus, the name. Sounds pretty easy, right?
You Can Design Your Lapel Pins without Spending A Lot
Depending on your design choice, you can choose whether to go with a borderline on the sides of your printed lapel pins or go for a full bleed. A full bleed means the design goes on until the ends and sides of the lapel pins. Compared to other methods of production, printed lapel pins are really much cheaper to make as the process involves less materials and manpower. Top it off with a bulk order and you are sure to get more discounts. As a man whose eye are on the profits, you must also consider a lot of things before you get to that end. Remember that the key here is capturing your picky target’s attention and making sure that such attention is retained long enough.