Promotional Concepts - Driving the Future of Your Business

What is the best way to promote your company? What is the right way to create a brand and make it profitable? If there were simple and eternally correct answers to these questions everyone would be a millionaire. Marketing and business are not exact sciences and the successful marketer understands that all marketing activity and the use of all styles of promotional concepts results in different results at different times. Only by chancing ones arm and planning for the best can a company eventually assemble a roster of promotional concepts which will push the organisation forward.

Promotional concepts involve more than the use of promotional products as giveaways or purchase premiums. The range of ways a company's sales and growth can be accelerated range from increasing staff incentives through to broad based product discounting. Having said this, that there is a vast range of promotional concepts available for creative marketers a quote from a successful US marketer - Ted Turner - summarises what makes many companies successful in their on market promotional activities.

"Early to bed, early to rise, work like hell and advertise!"

It's hard to beat this simple formula for success. Another classic quote from David Ogilvy, the doyen of 60's advertising also helps to understand the need for a range of creative approaches to advertising. Also, the need for a level of science to decide the future structure of promotional concepts and offers your organisation will make.

"80% of advertising is wasted..... problem is we don't know what 80%

When you;re putting together your next promotional campaign and you're flicking through the promotional concepts on offer. Remember these simple guides from some of the great marketing minds of the 20th century. There are no right and wrong answers in every situation. Promotional concepts which work one week with a select group of consumers may fail completely with another a week later. Be daring with your advertising and promotions. A safe route will likely see your campaign falter and return on investment disappoint.