Screen Printing Your Logo
Screenprinting is the best option for reproducing your logo on a range of promotional products. Screenprinting is particularly suited to printing larger items with larger surface areas which allow you to maximise the size of your message or branding

The History of Screenprinting
Screenprinting, or serigraphy, (previously known as Silkscreening) is a printmaking technique that creates a sharp-edged image using a stencil and a porous fabric.

Screenprinting was popularised by American graphic artists in the 1930s and continues to be popular with commercial artists to this day. Many of Andy Warhol's most famous works, including his Campbell's Soup Cans, were created using screen printing. Most commonly screenprinting is used to put images on a range of materials and products such as promotional t shirts , hats, ceramics, glass, plastics, paper, metals, and wood. Screenprinting is also used to create printed circuit boards and computer chips.

Screenprinting became popular during the First World War as a way of printing banners and other patriotic pieces. The use of stencils made the process simple which led to wide-spread use.

How Screen Printing Works
A screen is made of a piece of porous, fine fabric (originally silk, but typically made of polyester or nylon since the 1940s) stretched over a frame. Areas of the screen are blocked off with a non-permeable material—a stencil—which is a positive of the image to be printed; that is, the open spaces are where the ink will appear.

The screen is placed on top of a piece of dry paper or fabric. Ink is placed on top of the screen, and a rubber squeege blade is used to push the ink into the screen openings and onto the surface being printed. The ink passes through the open spaces and is then lifted away. If more than one color is being printed on the same surface, the ink is allowed to dry and then the process is repeated with another screen and different color of ink.

Screen Printing Promotional Items
Screeprinting is the best option when you have a large image area available. Modern screenprinting machinery allows large numbers of items to be processed quickly and accurately which makes the process ideal for the branding of promotional products.

Take for example the humble cotton bag or non woven printed shopping bag, like the type you feel obliged to buy at the supermarket. This generally drab item can become a fashion accessory with the right combination of design and quality printing. As a way of getting bang for your buck, screen printing is the best method to get a large image at a relatively low price. In large runs screen printing is easily the most economical branding method and the best value available to promotional premium buyers.

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