Where Rain Clouds Gather Promotional Golf Umbrellas Bring Relief
I read a great story in a marketing mag recently, and forgive me here for the sketchy details, written by a young owner of a digital advertising/design company talking about his visit to a huge technology and media trade show in the USA. He believed it was about the most crowded advertising market he had ever seen. Every inch of every wall was crammed with screens, signage of display stock. Every few metres somebody would front you and try to draw you into their stand. He was asked what the most impressive thing he saw was, and what company's message stood out in all the clutter. "That's easy," he said, "the company which gave me the red umbrella on the day it was raining." If there's a better endorsement of promotional golf umbrellas or promotional products in general, I've yet to hear it. But the secret is the timing here, isn't it. You have to have the umbrellas ready to go when the weather turns nasty
Using Promotional Golf Umbrellas to Protect Your Marketing Assets
As the rain clouds gather anywhere in Australia the calls flood in from desperate marketers needing promotional golf umbrellas. Unfortunately they take couple of weeks to produce because the process of printing them is time consuming and requires specialist machinery. So plan ahead. It paid off for Noah. Unfortunately most marketers are unable to do that sort of calculation when they are dealing with the day to day problems of managing a successful promotional products campaign. You hear on the radio that the country is in drought and you look out the window and see blue sky. Nowhere is there the motivation to stock up on promotional golf umbrellas in advance of a change in the scenery.
That is until the downpour starts and the anguished marketers bemoan their fate. From our point of view look at promotional umbrellas as an insurance policy that's guaranteed to pay off. No paying messy monthly premiums for years and then getting knocked back on everything, if you have a stock of promotional golf umbrellas you're guaranteed to find a use for them. Even if it's to shelter dignitaries visiting your august establishment from the harsh midday sun, the fact that the logo of your company will be out there loud and proud for the masses to admire is all the reason you need to keep a corner of the cupboard loaded with stock.
For Companies, Promotional Golf Umbrellas are an Insurance Policy
Say your company spends a fortune on some outdoor sponsorship every year. The TV cameras are all about and the public look to the skies with fear and trepidation. If you really want to get their attention, handing out your promotional golf umbrellas to the most miserable and long suffering will make you more than a patron of the event - more like a patron saint. And they say good deeds never go unpunished, in this case everyone will be wandering around proudly with their new umbrellas held aloft, each of them displaying your logo in all its glory. What's going to steal the scene in the nightly news? And even better, for years ahead, those same people who were so lucky the day they met you will still be carrying your brand name out to their friends and business contacts.