Promotional Confectionery - Great Value Marketing
Everyone has their favourite sweet. Often this attachment goes back into their childhood and is generally reinforced with a strong emotional attachment that comes with the happy memories of something that delivered great satisfaction and simple pleasure. One of the strengths of promotional marketing activity is the three pronged approach it takes to promoting awareness and positive sentiment towards your brand. In this respect, promotional confectionery is one of the best offerings you can make.
Branded Confectionery appeals to the head! Cost effectiveness is a by-word in promotions and there are few products which can be supplied which have the same broad appeal at the low unit cost which custom branded lollies afford. The mind says, “this is a great value idea”!
Branded Confectionery appeals to the heart! Flavour and aroma are amongst the strongest signals in creating a sense of remembering and nostalgia. When we take a bite of our favourite childhood treat the memories come flooding back, and being the popular items that they are, custom label sweets are all about good times! Those happy, carefree days of childhood when we’d saved up our pocket money and bought a small, white paper bag full of sweets are times of simple undiluted joy. You can tap in to these still emergent memories by adding your logo to these classic, timeless promotional confectionery ideas and take advantage of the burst of emotional energy they generate in all of us.
Return on budget invested is the ultimate guide to marketing success. Anyone can spend a million dollars and generate a 10% return. It happens all the time, but generally ends with closure and the slow destruction of the brand once the available funds are gone. All marketing budgeting and activity needs to be considered in terms of tangible results. There are as many ways to use personalised confectionery as there are styles and pack sizes. Say for instance you are looking for a cheap way to get your sales department on board for a new product offering, the successful launch of which will be heavily dependent on their acceptance and enthusiasm. If you leave a branded bag of lollies on their desks the night before with a positive, upbeat message about the launch of the new product you're far more likely to get a positive response from the team, rather than just telling them to go sell on top of everything else they have to do. The personalised confectionery you hand out will create the up-beat, positive emotion you hope for, then it’s up to you to steer your team in the right direction and maintain their enthusiasm. The thing is, the cost of the branded lollies you give out is peanuts (or peanuts if you prefer!) compared to the cost to the company of generating a new product or service offering. This is just one example of the way in which custom lapel confectionery can generate many multiple of its cost in terms of product sales and brand awareness.
What is Promotional Confectionery?
Lollies, sweets, candy…. call it what you will, but by any name sugary treats are popular all over the world. Classic styles like jelly beans, lollipops, peppermints, rock candy and jubes are always front and centre when you visit a food retailer, which gives you a further clue as to their popularity and broad appeal. Adding branding and a custom pack to traditional sweets and candy styles is a great way to take advantage of the long-developed interest and appeal confectionery has amongst large swathes of the population. Combined with high visibility branding, a great range of custom pack sizes and configurations and an enthusiastic population of eger recipients and you have a promotional gift idea which won't break the bank but will put a smile on peoples’ faces.
Proven Ways to Use Promotional Lollies in Brand Marketing & Sales
Because confectionery branded with your logo is a sure way to get the attention and create an emotional impact there are hundreds of ways in which it can be used to attain your brand objectives. Here are a few simple ideas which have been proven to work for our clients. But remember, one of the great opportunities of custom logo sweets and snacks is that they are low-cost options with a high emotional impact. Don’t be afraid to try something new, because it’s often where the highest level of reward is to be found, in new, unchartered territory.
Thank You Gift for Sales:After speaking with a customer or making contact with them a great way to seal the deal and remind them of the products or services you are offering is a simple gift of a custom confectionery product carrying details of your offer. You spend a lot of time and money getting people to make contact and being available to explain and promote your products to them. It makes sense therefore, to give a final push to qualified potential customers by closing the deal with an own-label confectionery gift.
Trade shows and Sales Events:A company can spend a large proportion of the year’s marketing budget organising a booth at a trade show and manning it with qualified staff. Once you're there there’s nothing worse than having your staff stand about twiddling their thumbs while the stands all around you are filled with happy and engaged potential customers.Handing out custom branded bags of lollies like jelly beans or minties is a proven way to draw people to your stand. Not only is it a way to attract potential customers, you can also engage with them while they stand and sample your confectionery gift.
Direct Mail Messaging: In our fast-paced, modern days of digital communications the old-school marketing activity of directly mailing product information to potential customers is rapidly falling out of favour. Many canny marketers, however, have come to the conclusion that a real, physical gift can cut through the digital clutter and get the attention of a customer base which is otherwise swamped by non-stop on-line and email offerings. When the average person is assailed by an estimated ten thousand sales messages a day, adding a custom branded lolly bag to your product information mail-out is a sure fire way to stand out from the incoming noise.
Completion Gift for Customers: Every credible business hopes to win repeat sales from customers. Not only is it a vote of confidence in the products and services you offer, repeat purchases from loyal customers are amongst the most cost-effective orders you can receive. So it makes sense to make the small investment required to order custom promotional confectionery packs and hand them out to literally sweeten the deal when a good customer makes a purchase. Say you’re operating a car dealership, the impact of leaving a box of custom branded chocolates on the passenger seat when the new car is delivered is the pricing on the cake for a time of excitement and anticipation in the life of the buyer. It is constantly surprising how effective such a small incremental investment can be, provided it is delivered at the right time and with the right brand messaging.
What are the Most Popular Categories of Promotional Lollies
While there are hundreds of styles and pack sizes of promotional confectionery available, everyone has their favourite. In addition to trying to match the tastes of the customer segment to the flavours and textures of the right personalised sweets, an even more effective strategy can be to deliberately order a style of promotional lolly which highlights the specifics of your brand or the product on offer. Here are some of the most popular categories of custom logo confectionery, all of which are available branded with your logo and sales message.
Jelly Beans: Always popular and with broad appeal, custom jelly beans are available in a multitude of pack styles. Even better, you can choose specific colours to match your corporate livery. From our early childhood when jelly beans were an acceptable treat almost everyone maintains a positive disposition into later life. Combine this with a broad range of bright, stand out colours and a long shelf life and you have a style of custom confectionery which has proven itself time and again.
Branded Lollipops: With large scale branding and a handy stick to hold while they are consumed what’s not to like about a lollipop. If you're looking for an ultra-cheap option to hand out to kids to keep them occupied while the adults do business, the great range of flavours, the high level branding impact and the universal popularity of promotional lollipops makes them a must have item for the marketer on a strict budget.
Mixed Lollies: Looking for a custom confectionery style which covers all bases? Mixed lollies are a collection of all the long-time favourites which when combined into a single bag offer colour, excitement, anticipation and emotional connection to the greatest range of recipients. Classics like jelly babies, snakes, jaffas, minties and peppermints can all be found in a convenient mixture. Not only do they cover all bases, they encourage people to compare notes and share as everyone hunts out their favourite in the mix.
Promotional Chocolate: Chocolate is universally popular and in confectionery terms is seen as a premium offering. Create your own custom chocolate bar and add a concealed golden ticket as a way to reward staff or run an effective consumer trade promotion. The great range of sizes, from single serve, bite size custom chocolate to large scale bars with a custom printed label means there’s a style of branded chocolate available which will suit every marketing application and budget.
Savoury Snacks and Nibbles: It’s not all about the sugar hit. The great range of branded snacks and trail mix can be a health option. The same high level branding and cost-effective pack sizing is available for promotional snacks as for the confectionery range. Hand them out to staff and attendees at an outdoor event to give them an energy boost at the right time.
Promotional Nuts: Few things compliment drinks as well as custom nuts. All the classic eating nut styles are available with your logo and custom branding added. As an alternative to promotional confectionery, custom label nuts are a popular way to get your branding noticed at an event.
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