Until recently full colour branding options have been limited by cost and the traditional techniques used in printing however recent innovations in custom branding technology have made it simpler and cheaper to add full colour custom printing to an ever increasing range of promotional merchandise ideas

The normal rules for logo reproduction can cause problems in promotional marketing. A successful promotional product must be aesthetically pleasing as much as it is an ambassador for your brand.

All parts of a company's public performance are elements in considering the effect of branding. A company must remain contemporary, even if the message is traditional. Effective marketers ensure their brands are supported by modern techniques and systems even if the message is based on tradition.

Clients receive a proof prior to printing their products to make sure the correct artwork is on hand. Failure to check the details carefully can lead to expensive mistakes as an English promotions company discovered last week.