Set Descending Direction

1-10 of 11

Promotional Merchandise Outperforms Email Marketing

Wednesday, 31 January 2018 11:42:41 am Australia/Brisbane

Electronic promotions have many advantages, but most of them hinge on cost effectiveness. In the longer term it can be that a reliance only on electronic delivery of your marketing message is increasingly ineffective and can cause consumers to turn-off from your claims and offers

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Posted in Promotional Products ROI By Promo King

The Industries Which Appreciate Promotional Marketing

Monday, 29 May 2017 4:46:45 pm Australia/Brisbane

It seems from recently conducted market research that industries which don;t offer a tangible product are the ones which have the most to gain from promotional marketing. In this blog entry we consider the industries which benefit most from adding a custom promotional product to their general marketing mix

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Posted in Promotional Products ROI By PromoKing

Two Years Later - They Still Remember

Monday, 22 May 2017 8:45:02 am Australia/Brisbane

The holy grail of promotional marketing is a campaign which continues to deliver years after the initial investment in communication is made. New research from the USA suggests that humble promotional products like mugs, pens and notepads are promotional tools which continue to return much further down the track than any other style of mainstream media communication

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Posted in Promotional Products ROI By PromoKing

Add a Promotional Product and Increase Response by 500%

Wednesday, 19 April 2017 10:32:55 am Australia/Brisbane

Adding a promotional product to any other form of marketing communication can leverage sales and return on investment far beyond the cost of the item itself

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Posted in Promotional Products ROI By Bill McGrath

Creating Brand Value With Promotional Products

Monday, 28 November 2016 11:45:09 am Australia/Brisbane

Return on investment is the main driver of promotional marketing activity and purchasing the right branded merchandise at the right price is a proven way to succeed

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Posted in Promotional Products ROI By Bill McGrath

Cheap Promotional Products for Every Campaign

Monday, 28 November 2016 11:21:44 am Australia/Brisbane

In promotional marketing it's all about the value you can present to potential buyers. That value takes many forms, but nothing emphasises tangible and appreciable qualities than the use of budget priced promotional products

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Posted in Promotional Products ROI By Bill McGrath

Promotional Air Fresheners Smell of Success

Thursday, 24 November 2016 9:24:11 am Australia/Brisbane

Custom printed promotional air fresheners combine high visibility with utility and value form money. Using our Free Design Service you can have a custom designed product made from scratch

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Posted in Promotional Products ROI By Bill McGrath

Control Your Promotional Future

Wednesday, 23 November 2016 2:19:43 pm Australia/Brisbane

A lot of our business day is spent worrying about what the future holds. Much of our daily promotional activity is an attempt to control the unknown before us. We invest time and money now and hope for results, much like a farmer plants grain and hopes for the rain. Sometimes our efforts have no result, or sometimes they become negatives. There is only one thing we can directly control. That's what we are doing right now. However a fear of what might happen and attempts to consider the myriad of possible negative outcomes ahead resulting from events before us is the most likely way to achieve negative results from current efforts. How is that we can deny our fear of the upcoming events and ensure our present efforts bear future fruit?

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Posted in Promotional Products ROI By Bill McGrath

Promo Activity Beats Academy Awards

Wednesday, 23 November 2016 2:08:10 pm Australia/Brisbane

It has to be the greatest promotional return on investment of the last decade. The day after the Academy Awards, the most hyped annual event on the entertainment calendar, the media is filled to the brim with reports of the "selfie" Ellen Degeneres and some Hollywood friends snapped back stage after the formal ceremony was complete. If anything shows the power of a creative use of branded product it must be the power of a mobile phone to steal the thunder of the world's leading self promoters....

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Posted in Promotional Products ROI By Bill McGrath

What's the Promotional Value of Your Brand

Wednesday, 23 November 2016 2:06:11 pm Australia/Brisbane

A report released this week detailing the value of global brands declares Ferrari the "strongest" and Apple the most "valuable". Fun aside, which brand would you rather be and is your existing promotional activity designed to build the right mix of brand "strength" and bottom line "value"?

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Posted in Promotional Products ROI By Bill McGrath
Set Descending Direction

1-10 of 11