A lot of our business day is spent worrying about what the future holds. Much of our daily promotional activity is an attempt to control the unknown before us. We invest time and money now and hope for results, much like a farmer plants grain and hopes for the rain. Sometimes our efforts have no result, or sometimes they become negatives. There is only one thing we can directly control. That's what we are doing right now. However a fear of what might happen and attempts to consider the myriad of possible negative outcomes ahead resulting from events before us is the most likely way to achieve negative results from current efforts. How is that we can deny our fear of the upcoming events and ensure our present efforts bear future fruit?