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Promotional Merchandise Defies Fake News

Tuesday, 23 January 2018 10:22:55 am Australia/Brisbane

In the digital world there is a continuing debate about what is real and what is "fake". The "Fake news" debate has everyone on edge and creates an overarching cynicism about all corporate messaging. However there is a proven way to avoid the label of "fake" for your marketing and promotions. Branded merchandise is real and is a proven way to reassure skittish consumers about the credibility of your advertising and marketing claims

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Posted in Promotions & Advertising By PromoKing

Promotional Products In Your Marketing Strategy

Thursday, 18 January 2018 5:04:02 am Australia/Brisbane

Every company seeks a return on promotional investment greater than their spend, if only this were possible. Choosing the right promotional merchandise items which compliment a larger advertising strategy is a proven way of increasing ROI and stabiliising the level of enquiry and marketing message engagement

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Posted in Promotions & Advertising By Promo King

Promotional Products Build Relationships

Friday, 12 January 2018 5:11:06 am Australia/Brisbane

While many companies have migrated their businesses to the internet and view their customers and their interactions with them as nothing but digital data which can be sliced and diced like binary code, the truth is that business is about relationships and maintaining a personal connection with clients and new business prospects is more important than ever given the ease with which your clients can find new suppliers on the internet

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Posted in Promotions & Advertising By Promo King

All New Fresh Promotions Website

Monday, 8 January 2018 6:44:17 am Australia/Brisbane

Here it is, the all new Fresh Promotions website. Watch as over the coming months new products and site fiunctionality go live to make this the best promotional products website not just in Australia but in the world! With almost 10,000 branded product ideas available and thousands more soon to be live online it's the best, most exciting range in Australia, all backed with the famous Fresh Promotions guarantees of quality and service

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Posted in Promotions & Advertising By promo King

IT Launches with Red Balloons

Tuesday, 14 November 2017 8:39:35 am Australia/Brisbane

The recent launch of the Stephen King movie "IT", where red helium filled balloons were tied over stormwater grates across the capital cities of Australia is a classic example of the cost effectiveness of promotional products based marketing. Mentioned across the media these cheap and effective balloons had people talking and some too scared to come near. Talk about an emotional impact for a few cents a (literal) pop!

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Posted in Promotions & Advertising By Bill McGrath

How Long Does Your Marketing Message Last?

Monday, 26 June 2017 3:54:46 pm Australia/Brisbane

It's only possible to calculate the cost effectiveness of a promotional marketing campaign by being aware of the lifespan of the product on offer. Recent research from the PPAI in the USA suggests that the effective lifespan of promotional merchandise is far greater than any other form of traditional advertising

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Posted in Promotions & Advertising By PromoKing

Promotional Products Increase Conversion Rates

Monday, 5 June 2017 4:49:30 pm Australia/Brisbane

Many companies have an untapped well of potential product in consumers who are aware of their offerings and have understood the advertising message in mainstream media but have failed to enter a store or place a direct order. New research from the USA suggests that up to 40% of potential consumers can be persuaded to buy under these circumstances with the right promotional offering

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Posted in Promotions & Advertising By PromoKing

Promotional Novelties Are the Name of the Game

Tuesday, 6 December 2016 3:26:34 pm Australia/Brisbane

Too often promotional marketing is bland and boring so it makes sense to add a bit of colour, fun and excitement to your activity by adding promotional novelties to the mix. Promotions should be abouy fuin and engaging with clients so why not look for a novelty promotional item which creates a sense of fun and adventure while delivering your message to the market?

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Posted in Promotions & Advertising By Bill McGrath

Ten Great Reasons to Use Promotional Products

Tuesday, 6 December 2016 3:05:46 pm Australia/Brisbane

Ten great reasons why room should be found in every marketing budget for promotional products

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Posted in Promotions & Advertising By Bill McGrath

Promotional Products Bring People Together

Monday, 28 November 2016 11:31:07 am Australia/Brisbane

In the past free traders created relationships between peoples through mutually beneficial trade. How many of the world's problems would be solved if it was business people not politicians who defined the relationships between people?

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Posted in Promotions & Advertising By Bill McGrath
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