These days people are looking to get the maximum return on their promotional dollar. All round products which have long lives of genuine value are a preferred option as the viability and breadth of the message they deliver is enhanced and the cost of purchase can therefore be amortised over a larger field of brand exposure.

One of the products which has become more popular than ever is cotton bags. Printed large scale with a a colourful screen-printed logo a cotton bag can become more than a vehicle for your logo and message and indeed enter the realm of fashion if properly sourced and designed. There is a huge range of styles and material weights available. You can see the complete Fresh Promotions range of cotton and calico bags, here.

Cotton bags come in a wide range of styles and can even be custom made so you get exactly the product you need for your event or promotional activity. The natural cotton fibres, the longevity of the product and the broad appeal of these simple carriers of odds and ends makes them popular across the board and a valid option for almost all marketers regardless of the area of business in which they operate.

Consider for instance conference organisers who are always looking for ways to satisfy attendees while also providing practical solutions to the issues people will face while accumulating information and contact at the event. A printed cotton bag not only holds the various documents and giveaways which are a natural part of the convention experience but they become signs of belonging and attendance to fellow members of the congress and can therefore lead to contact and discussion which will emphasise the knowledge exchange which is the primary purpose of the gathering.

Once a conference is over, of course, the printed cotton bag continues to promote its theme to the wider community and make others aware of the annual event. Not only can a cotton bag satisfy the needs of this year's attendees it holds the possibility of encouraging more people to attend the following year.

So next time your company is looking for a great value promotional item with broad appeal don't look past something as simple as a cotton bag. Ecologically and economically sound there are few better options for those looking for a product to take their message to the streets and display that message loud and proud.