The recent decision by Australia's politicians to have grocery stores charge us for the plastic bags we used to get for free is in line with their general level of thinking. Somehow taxing and increasing costs is always good for us so it’s no surprise they have come to this conclusion. However this latest decision can have advantages for the canny promotional marketer as the opportunity now exists to create your own custom shopping bags which can not only be used for general tote duties but which can become a life-saver when one is confronted with the problem of carrying home an armful of shopping without a bag being provided by the retailer.
In the olden days… several months ago…. it was as it had always been. A friendly checkout chick at Coles of Woolies would happily pack your purchases in a sturdy plastic bag which once finished with still had a multitude of uses around the home. As a bin tidy liner or a convenient way to transport other necessities these bags were not the one use disasters portrayed in the media. Indeed they were an important part of the waste disposal business. While we are now told that free shopping bags were the prime cause of the degradation of the world’s oceans and a veritable junk food for turtles and seabirds the fact is they are still readily available, but now cost ten cents.
In response to this latest push to change the world through increased taxation and cost the worked of promotions has once again come to the rescue. The extensive range of printed shopping bags available on this site covers all requirements and not only offers a solution top the appalling environmental terrors of the free plastic bag but turns this problem into an opportunity by providing high visibility, high utility shopping bag options which people can use for a range of purposes. Many of the bags pack into a compact shape so they can be kept on hand at all times avoiding the sinking feeling one experiences at the checkout when you are loaded up with an armful of new purchases with now apparent way to get it all safely to the car.
In response to the eco friendly push there is a great range of jute tote bags available which seem to add a green tinge to the whole banned shopping bag experience. Jute is a naturally produced fibre which is both strong and sustainably manufactured. Best of all when the bag reaches the end of its useful life instead of being dumped in landfill or being swallowed by a migrating turtle it is composted like any other naturally occurring organic product. So you can give your jute shopping bags a decent burial and know that the nutrients they contain are being returned to Mother Earth.
Other than the obvious utility a bag provides the greatest opportunity the offer to marketers is the high level, high visibility branding which is standard to most bags but which is particularly the case with shopping bags. With people carrying your bags to the shops and on their daily errands your logo and message will be more widely read. And of course the person carrying the bag will be eternally grateful when they get to the end of the checkout procedure that the folding shopping bag you provided is in their pocket or handbag ready for use and they don't experience that sense of failure which is all too common these days at the end of the weekly shopping expedition.