Let’s face it, promotional products are all about branding. The other attributes of any product can either enhance the impact of the brand message, dilute it or infact contradict it, but without your logo applied to the product there is no promotional marketing traction to be had. For this reason full colour printed tote bags are one of the latest and most popular lines available. If you’re looking for colourful. standout branding a custom tote bag with full colour digital branding on both sides is a standout winner the attention grabbing stakes.
Think about the last time you went to a shopping centre and were wandering about looking into shop windows and watching the people as they hurried about their business. Can you remember the ways in which the retailers in the centre promised themselves to passersby? of course there are the traditional ways of signage and directional promotional activity which funnels the foot traffic towards open welcoming doors, but beyond that when you are out of visual range what are the means by which retailers are able to attract your attention and work towards influencing your decision as to where you will spend your money and on which product your will place your consumer attention?
Of course one of the best ways in which this is done by successful retailers is by producing easily recognised and attention grabbing custom printed shopping bags
which carry not only the logo and details of the retailer but also create an image in the mind of consumers which meshes with a wider advertising message. By creating a favourable impression with consumers, by means of making an offer which is engaging and appealing a custom printed shopping bag is a great way of turning consumers into walking ambassadors for your brand.
The other advantages having the right custom printed tote bags produced for your company is the likelihood that they will continue to be used by consumers beyond the day on which they were offered by the retailer as a packaging option with purchase. A well constructed tote bag is something people will find a use for and the mentality of consumers being what it is if your logo has any social cachet people, will be pleased to associate with it in public and will make sure that it becomes more than just a bag, but aligns eventually with the fashionable self-image many people hope to cultivate with their friends and associates.
All the research of recent years has confirmed that promotional items become successful marketing ambassadors when they both enhance the values your brand and provide a practical, utilitarian experience for consumers. There are few items in the promotional arsenal which do this as well as a tote bag which not only provides a useful store of accessories and handouts at the time of gifting but can be applied to a multitude of additional uses depending on the eventual needs of the recipient. When you then add a full colour custom print to the mix and for that matter add a second side to ensure it’s seen from both sides with a theoretical doubling of impacts you then have a custom item which is not only good for your company and its reputation, but an accessory which consumers will be proud to use and be seen with. No other promotional marketing activity by whatever “clever” means can beat this result for enhancing the reputation and recognition of your brand.