As we start moving towards the colder months of the year when traditionally Australian send more time at home and concentrate on team sports like the various football codes which and to dominate the attention of the population. While Summer is a time of celebration and outdoor activity it is not necessarily the best time to be marketing to consumers as people are more occupied with the great things in the world which they can obtain for free and which Australia has in abundance. This is why Winter and the colder time son the year are a boon for Australian marketers and why you should consider promotional beanies as the weather turns and begins to favour indoor activities.
Promotional beanies, complete with embroidery of your logo and design have long been associated with the traditional alpine winter sports which dominate the Northern Hemisphere’s colder months, such as skiing and tobogganing. But here in Australia, given the inherent qualities of beanies, they are also a great product to offer top people whose attention is drawn to the football or other activities which do not necessarily involve climbing a mountain or in the case of alpine sports in Australia, spending a month’s pay for a weekends frolicking in the snow. Next time the football graces the television screen in front of you, and believe me you won't have to wait long for this to happen, look closely at the headwear of the people in the crowd and you’ll see that promotional beanies, custom embroidered with your logo or marketing message are a branding opportunity which you should not miss out on.
A product like a beanie which not only carries a logo prominently but which also provides personal comfort and fashion styling is the perfect promotional item for the Australian winter. you can take advantage of the inherent head warming attributes of a beanie, and you can take advantage of the high visibility nature of any branding you apply. What better recognition of somebody’s support for your brand can you get than for that person to wear your logo on their forehead. A personal endorsement is the best reference anyone can receive in marketing and therefore beanies as a classic headwear item are something you should consider in the colder months of the year.
As mentioned, promotional headwear is the best way , garment wise, to provide a n effective personal gift with high branding impact. Over the warmer months of the year people are happy to wear baseball caps or promotional visors which have a peak which keeps the glare of the harsh Australian sun from upsetting their eyes. But in the Winter months, when some would say headwear is just as important though for different reasons its only the humble beanie which immediately appears as branding option for most companies in most situations. This year, look further into how an embroidered beanie can benefit your brand, and remember it's not just customers but members of your own staff who will appreciate these highly effective promotional headwear items.