One of the great things about promotional merchandise marketing is that it can be customised to suit your needs or to create a unique product which is yours alone. This is why promotional cafe cups have become such popular items in recent months, with many people, organisations and community groups not only taking advantage of the effective double walled insulation but mostly, people are interested in the idea that the cup, the cap and the silicone gripping band are all available in variable colours of your choice so the final product can be designed to be as colourful, or as close a match to your corporate livery as you like.


In total cafe cups have 144 possible colour combinations. Each combination is colourful and hard to miss, and this is why people are attracted to them. There are of course a number of other reasons people consider these cups and for some the colour is at the top of the list. One of the other great advantages is the fact that these cups have a high level of inbuilt insulation with a doubled walled system, similar to what one would see in a double glazed window reducing the speed at which temperature inside the cup reaches an equilibrium with the outside world. This wonder of physics is not only a stylish and effective means of designing a promotional cup, it’s also a way to reduce waste and repeat trips back to the kitchen or coffee shops the contents of every cafe cup is more likely to remain at the right temperature until the very last sip than is the case with coffee and tea served in more traditional paper or foam disposable coffee cups.


The high level of insulation is a great advantage which goes beyond the general level of utility cafe cup users experience. This is not just a matter of convenience but when these cups find their true home, in a cafe or retail outlet as their name suggests, this is when they make real inroads into the disposable cup culture which has become such a plague on the modern retail industry. Many cafes are now using this range of cups to replace paper or foam coffee cups which are generally the way in which people buy their morning coffee. By offering to sell a personalised cafe cup to customers in a one off transaction people have a reason to keep using the cup and take it back to the same cafe every day to have it refilled/ Not only are the environmental advantages obvious but the likelihood of reduced variable costs per cup for the cafe and an overall advantage to the planet as a whole are the inevitable results of this type of successful promotional marketing activity.


And it’s not only the range of BPA free, acrylic plastic cafe cups which have people talking, there are also stainless steel cafe cups with much the same general design which have taken the market by storm and look like setting completely new agenda in future in the ongoing war for the daily coffee budget of the average consumer. So next time you're thinking about purchasing a promotional merchandise item which is both attractive and practical consider the many advantages inherent with the colourful promotional cafe cups range.