Next time you’re having a quiet drink at the pub after a long week at work look around at the various branded items which line the walls and the bar surrounds. But don't forget to look more closely at the table in front of you because most likely the most powerful branding device in the room is sitting right in front of you. Promotional coasters are one of the cheapest per unit items available on this website, but that doesn't mean they aren’t a power tool used the right way to deliver a wide variety of messages.
One of the best things about coasters as a way to deliver an interesting message is that to a certain extent them impact a captive audience. As people relax and begin to have a good time the subtle yet in your face message which is printed on each coaster on the bar or on the table is likely to attract more and more attention. In many cases people may not even be aware of the fact they are scrutinising the message and that it is having a subtle yet undeniable impact on them. It is this effective branding and message delivery which is one of the main reasons that custom printed coasters have long been a successful way in which marketers in many industries connect with people enjoying the hospitality of an entertainment establishment.
Its not just beer companies which can take advantage of coasters. Think about the many times that you consume a drink or beverage and the locations in which this consumption takes place. For instance there are many ways and places around the office in which a coaster can come in handy. Not just in the office kitchen but while entertaining clients in the boardroom or even having a quiet cup of tea or coffee before the main part of the day begins the opportunity for coaster message delivery arises Not only do coasters have a practical role to play in the average day - that of absorbers of condensation which might otherwise mark a wooden surface or leave an unsightly ring on a desktop, the addition of a printed message means that it is inevitable that people will notice these items which like mouse mats take advantage of the highly visible space on top of a desk.
Of course people are used to traditional cardboard coasters and many people consider them to be the best style to go with as they're cheap to produce and can be disposed of with a minimum of fuss afterwards and replaced with a new item at a cost of only cents per item. Buy higher end coasters are also available like bamboo coasters which advertise your company’s eco friendly credentials or stainless steel coasters which can be laser engraved with your logo and message and make a stylish statement as either a corporate gift or as an accessory for the office boardroom.
So next time you;re looking for a practical and cost effective way to promote your brand more widely it could be that the classic promotional coasters are an idea which still delivers, even in this modern digital age.