Posted in Promotional Bags By PromoKing
August 07, 2018

Eco friendly promo products are still a major focus for many companies. Many consumers are skeptical about eco friendly claims so it makese sense to choose green products which clearly display their credentials. The range of custom jute bags available are a proven way to provide a sought after promotional gift to your clients and staff which is immediately recognisable as an environmentally friendly giveaway

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Posted in Promotional Bottles By PromoKing
July 25, 2018

in 2018 the most popular branded product for clients has been insulated bottles. The reasons for their popularity are manifold, but the fact that the public has been buying them at a high retail premium presents an opportunity for the switched-on marketer

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Posted in Promotional Garments By PromoKing
July 19, 2018

Most people wear socks every day so it makes sense that you should look into having your own custom made socks produced carrying your company logo and message. The range of sock styles available covers most needs, from executive socks which go with a suit and tie, through to sports and exercise socks which protect and cool the feet of the wearer

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Posted in How To Choose The Right Products By PromoKing
July 04, 2018

While to oursiders the poulation of a nation can look entirely homogenous the reality is that regional geography and climate determine that each nation enjoys a range of lifestyles. Targeting these locational differences is a proven way to leverage higher sales form your promotional marketing efforts

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Posted in Most Popular Promotional Products By PromoKing
June 17, 2018

Through history the lanyard or "laniere" as it was originally described has been a practical and useful tool in business and warfare. These days their use is just as widespread and their ability to perform a useful fiunction in the daily lives of those who venture into the battlefield of modern business is undiminished

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Posted in Promotional Bags By PromoKing
May 02, 2018

Whether your company is looking for a shopping bag which will appeal to consumers, a handy tote which will be an ideal means for people to carry your brochures and trasdeshow hand outs of simply a practical and useful gift item given to staff and clients cotton promotional bags are a popular item which have a variety of valuable marketing applications

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Posted in Most Popular Promotional Products By PromoKing
May 01, 2018

Few people these days can get through a business day without the use of mobile communiction devices. The cost and importance of a smart phone to the average business person cannot be overstated so it makes sense that this important device and the financial investment made to procure and maintain it should be protected. Even better that using a custom printed phone cover takes advantage of a highly visible branding area

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Posted in Flash Drives & USBs By PromoKing
April 25, 2018

In this day and age of doing business on the move a reliable means of recharging mobile phones and tablets is essential for optimal sales team performance. Custom printed USB car chargers fit neatly into the cigarette lighter fitting in any vehicle and allow constant charging of critical communications devices while driving.

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Posted in Most Popular Promotional Products By PromoKing
April 19, 2018

Not only do promotioanl piggy banks create impressions immediately associated with savings, thrift and financial responsibility they have a genuine practical use around the office keeping loose change together for coffeee and parking metres. The l;arge branding space on the side of each unit alos assists in making sure your investment in piggy banks will not go unnoticed

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Posted in Custom Promotional Products By PromoKing
April 16, 2018

Through histroy custom made medals ahve been a popular item with government and royalty. You too can reward your followers and supporters with custim made medals which represent one of the best value promotional ideas available.

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Posted in Custom Promotional Products By PromoKing
April 16, 2018

Everyone recognises the value of coins so it makes sense to use custom made coins to promote your brand or organisation. Wiuth a highly visible double branding surface relative to the overall volume of the product coins are amongst the most cost effective ways to get a long term ambassador for your brand into the hands of the general public. As a keepsake or memento custom coins are hard to beat and the fact that they are so easy to order using our free design service adds value to the right side of profitability equation

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Posted in Promotional Mugs By Promo King
April 11, 2018

Few things appeal to people as much as the first cup of coffee they have in the morning. The range of colourful, insulated and eco-firiendly promotional cafe cups available allow you to mix and match the cup and cap colours to create a combination which is unique to your company while still providing users with a pleasant drinking experience

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Posted in Most Popular Promotional Products By Promo King
April 11, 2018

Business is all about relationships and whether it's with staff, customers of suppliers the right corporate gifts are a proven way to cement a relationship and strtengthen bonds. Even in these disconnected days of modern business old school gift giving is a proven adjunct to more traditional online marketing practices

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Posted in Promotional Bags By Promo King
April 10, 2018

Attending an industry conference is one of the best ways to keep up with the latest development in the markets in which your company competes and for attendees and conference organisers often the primary branding oportunity at these events is the custom printed conference bags which are handded out and used to carry away the many documents and handouts people take with them into the outer world.

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Posted in Promotional Headwear By Promo King
April 06, 2018

Headwear is one of the most popular and effective branding devices available to promotional marketers and in the cooler, Winter months when audiences are concentrated and often more receptive promotional beanies are an ideal way in which companies and organisations connect with supporters of their brand

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Posted in Promotional Bottles By Promo King
April 04, 2018

Promotional vacuum bottles have taken the marketing world by storm in recent months and are continuing to grow in popularity because of their many practical advantages over other promotional bottle styles. Practical, stylish and eco frendly there are many reasons why your company can take advantage of this latest trend in promotional merchandise marketing

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Posted in Most Popular Promotional Products By Promo King
March 30, 2018

Mobile phones and tablets have revolutionised the world of business however these handy and effective devices do have some basic drawbacks which their compact design cannot overcome. One of these is reproduction of music. While promotional earbuds and headphones produce a crisp, clear personal sound they do not allow poeple to enjoy music together. This is why promotional speakers are such popular promotional items and why the latest Bluetooth styles are making major inroads in the world of promotional marketing

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Posted in Badges & Lapel Pins By Promo King
March 27, 2018

Value for money impact and perceived value are some of the reasons people source products for promotional marketing activity. In this respect custom medallions are amongst the highest returning promotional devices as they are long lasting, relatively cheap to manufacture and have a high perceived value. Next time you have a limited budget and are looking for a product with which to reward staff and supporters consider the fact that custom medallions are hard to beat in the value fo money stakes

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Posted in Most Popular Promotional Products By Promo King
March 19, 2018

When looking for the best value for your promotional investment it's important to take into consideration the emotional associations of the product to which you apply your branding. For this reason and for the simple expedient of their exceptional utility promotional bottle openers are a proven and effective way in which marketers in all industries are able to make a cost effective connections with their buyers

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Posted in Promotional Bottles By Promo King
March 13, 2018

As always with branded promotional merchandise there is a balance between the coist of the product, its intended life span and the potential return on marleting investment. promotional bottles represent one of the best ways to make this equation work in your favour. Long on utility and branding and relatively short on cost promotional water blottles are a mainstay of the promotions industry

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Posted in Promotional Mugs By PromoKing
March 09, 2018

Versatility and value for money are amongst the best reasons for considering a particular promotional merchandise style to carry your brand. In this respect promotional travel mugs are hard to beat, offering versatility, utility and a strong branding opportunity as well as a function which allows them to bond strongly with the recipient

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Posted in Promotional Bottles By Promo King
February 27, 2018

A promotional merchandise idea which has multiple uses and market advantages is a clever choice as not only does it create a greater sense of value and attachment with recipients, it is more likely to keep supporting your branding efforts over a longer period of time. This is why promotional double walled drink bottles have proven to be one of the most popular products so far in 2018

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Posted in Promotional Bags By Promo King
February 20, 2018

With full colour custom printing of yoru design on both sides of each bag the new range of promotional tote bags is hard to beat for impact and utility. Make your design standout and offer your clients a product which provides both practical advantage and long-term brand visibility

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Posted in Badges & Lapel Pins By Promo King
February 12, 2018

In 1789 as George Washington ran to be elected President of the USA his supporters produced printed button badges carrying his likeness which were sold to the general public as keepsakes and a means of offering public support their favourite candidate. Fast forward 230 years and it's not only political parties which have come to understand the effectiveness of using promotional badges in brand marketing

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Posted in Most Popular Promotional Products By Promo King
February 06, 2018

The results are in and 2017 was another year for classic promotional items with a novel twist. While amusing and interesting new ideas have a place in promotions, feedback from clients tells us that classic products with genuine utility, presented with a new twist, are most popular with both marketers and recipients

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Posted in Promotional Products ROI By Promo King
January 31, 2018

Electronic promotions have many advantages, but most of them hinge on cost effectiveness. In the longer term it can be that a reliance only on electronic delivery of your marketing message is increasingly ineffective and can cause consumers to turn-off from your claims and offers

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Posted in Promotions & Advertising By PromoKing
January 23, 2018

In the digital world there is a continuing debate about what is real and what is "fake". The "Fake news" debate has everyone on edge and creates an overarching cynicism about all corporate messaging. However there is a proven way to avoid the label of "fake" for your marketing and promotions. Branded merchandise is real and is a proven way to reassure skittish consumers about the credibility of your advertising and marketing claims

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Posted in Promotions & Advertising By Promo King
January 17, 2018

Every company seeks a return on promotional investment greater than their spend, if only this were possible. Choosing the right promotional merchandise items which compliment a larger advertising strategy is a proven way of increasing ROI and stabiliising the level of enquiry and marketing message engagement

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Posted in Most Popular Promotional Products By Promo King
January 16, 2018

Cheap promotional products are usually something people play with for a while and then discard or hand on, but custom lapel pins are persional gifts which people tend to keep for years to come and treat more like jewellery items than the usual run-of-the mill promotional giveaways

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Posted in Promotions & Advertising By Promo King
January 11, 2018

While many companies have migrated their businesses to the internet and view their customers and their interactions with them as nothing but digital data which can be sliced and diced like binary code, the truth is that business is about relationships and maintaining a personal connection with clients and new business prospects is more important than ever given the ease with which your clients can find new suppliers on the internet

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Posted in Promotions & Advertising By promo King
January 07, 2018

Here it is, the all new Fresh Promotions website. Watch as over the coming months new products and site fiunctionality go live to make this the best promotional products website not just in Australia but in the world! With almost 10,000 branded product ideas available and thousands more soon to be live online it's the best, most exciting range in Australia, all backed with the famous Fresh Promotions guarantees of quality and service

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Posted in Promotions & Advertising By Bill McGrath
November 13, 2017

The recent launch of the Stephen King movie "IT", where red helium filled balloons were tied over stormwater grates across the capital cities of Australia is a classic example of the cost effectiveness of promotional products based marketing. Mentioned across the media these cheap and effective balloons had people talking and some too scared to come near. Talk about an emotional impact for a few cents a (literal) pop!

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Posted in Most Popular Promotional Products By Bill McGrath
October 19, 2017

With the Summer months approaching companies whose staff an clients venture into the great Australian outdoors should consider promotional sunscreen as an essential way to protect and engage with their customer base

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Posted in Most Popular Promotional Products By Bill McGrath
August 23, 2017

The crossover effect from business to domestic life is something many marketers are unaware of. With over 90% of homes having a branded promotional product in the kitchen the effectiveness of the right domestically focussed kitchenware item with the right message is clear

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Posted in Most Popular Promotional Products By PromoKing
July 10, 2017

While many companies research their promotional investments carefully others are more blase about choosing the right items. The best idea if to survey the people in your company who deal with the recipients on a regular basis and get all members of the sales and marketing teams involved at the first level of campaign development

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Posted in Promotions & Advertising By PromoKing
June 26, 2017

It's only possible to calculate the cost effectiveness of a promotional marketing campaign by being aware of the lifespan of the product on offer. Recent research from the PPAI in the USA suggests that the effective lifespan of promotional merchandise is far greater than any other form of traditional advertising

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Posted in Promotional Mugs By PromoKing
June 19, 2017

Many companies are happy year after year pumping millions of dollars into traditional marketing channels in the hope that the awareness it builds will eventually spill over into increased sales and a stronger bottom line. Recent research from the USA suggests that a promotional product as simple as a branded coffee mug is able to outperform media advertising in terms of retained consumer awareness

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Posted in Most Popular Promotional Products By PromoKing
June 11, 2017

Further research from the PPAI has revealed that five most popular classes of promotional merchandise used by US marketers. The information revealed is applicable to Australian conditions and holds no great surprises for those who are used to the engaging with the world of promotional marketing. Promotional garments, pens, bags, calendars and drinkware make up the first five product classs on the llist and below we explain why these classic products still continue to provide value for marketers in the 21st century

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Posted in Promotions & Advertising By PromoKing
June 05, 2017

Many companies have an untapped well of potential product in consumers who are aware of their offerings and have understood the advertising message in mainstream media but have failed to enter a store or place a direct order. New research from the USA suggests that up to 40% of potential consumers can be persuaded to buy under these circumstances with the right promotional offering

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Posted in Promotional Products ROI By PromoKing
May 29, 2017

It seems from recently conducted market research that industries which don;t offer a tangible product are the ones which have the most to gain from promotional marketing. In this blog entry we consider the industries which benefit most from adding a custom promotional product to their general marketing mix

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Posted in Promotional Products ROI By PromoKing
May 21, 2017

The holy grail of promotional marketing is a campaign which continues to deliver years after the initial investment in communication is made. New research from the USA suggests that humble promotional products like mugs, pens and notepads are promotional tools which continue to return much further down the track than any other style of mainstream media communication

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Posted in Corporate Gifts Marketing By PromoKing
May 14, 2017

Direct mail and email marketing are similar activities and the focus of much marketing investment. The fact that adding a promotional product to the messaging mix can increase response by more than 70% has recently been revealed by US researchers

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Posted in Seasonal Promotional Activity By PromoKing
May 07, 2017

While you may hope that the promotional gifts you hand out to your clients remain on their desk and continue to influence them for years to come the reality of the home your offerings find can be quite different. It pays to consider all the attributes of the promotional items you offer your clients when deciding on a product to carry your branding

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Posted in Most Popular Promotional Products By PromoKing
April 30, 2017

There are many successful ways in which promotional items can be used to build your brand and awareness of it. Recent research from the USA has shown that a practical promotional giftitem which has genuine utility is a proven way to increase the likelihood of the product cutting through competing clutter to influence the buying decisions of recipients

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Posted in Promotional Products ROI By Bill McGrath
April 19, 2017

Adding a promotional product to any other form of marketing communication can leverage sales and return on investment far beyond the cost of the item itself

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Posted in Most Popular Promotional Products By Bill McGrath
April 19, 2017

In this further analysis of the latest promotional research from the USA we examine the difference between men and women and their preferred merchandise classes. Each industry and market segment should be fully analysed and targeted with the most appropriate style of promotional merchandise to make sure the final campaign outcome is positive

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Posted in How To Choose The Right Products By Bill McGrath
April 19, 2017

In previous blog posts we have established that promotional products are a stand alone solution to many of the daily problems faced by marketers. In this latest instalment we prove that a two pronged approach - adding branded merchandise to an existing advertising strategy - leads to a noticeable increase in return on investment

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Posted in How To Choose The Right Products By Bill McGrath
April 19, 2017

For people experienced in the use of promotional merchandise to enhance their brand values and improve relationships with staff and clients it is no surprise to learn that almost 90% of people who receive a promotional gift remember the name of the person and company who gave it to them

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Posted in How To Choose The Right Products By Bill McGrath
April 19, 2017

Regular readers of this promotional blog will be well aware of the cost effective advantages of using promotional merchandise as part of the marketing mix. Here are some fun facts which further emphasise the important role branded merchandise can plan in elevating sales and organisational brand values

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Posted in Promotional Umbrellas By PromoKing
March 16, 2017

It has been said that Australian marketers would be wiser to invest in sunscreen than they would umbrellas, however human psychology proves that those who anticipate the unexpected are rewarded in orders of magnitude. This is why every Australian company should consider adding promotional umbrellas to their marketing armoury. Even though an umbrell may only be required a couple of months of the year the only way tobe sure you hav the protection they provide is to plan ahead

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Posted in Promotional Notepads By PromoKing
March 08, 2017

Sticky note pads have the double advantage of high visibility and utility as these handy note and message carriiers have already been accepted by the wider business community as must have stationery items. If your inter-office communication is lacking it could be that custom printed post it notes are a way to make sure everyone is on teh same page

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Posted in Custom Promotional Products By Bill McGrath
March 01, 2017

Custom made medals are a cost effective way to offer an exclusive reward or gift to members of your organisation or sporting club. Using our free design service you can be sure of having a final produce delivered which enhances the values of your brand

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Posted in Promotional Bags By PromoKing
February 24, 2017

Next time you visit the CBD or a major shopping venue look about for a while and notice how many people are carrying branded shopping bags from retailers they have visited. See how these promotional bags represent the brands of the companies from which they were obtained and what impression they create amongst fellow shoppers

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Posted in Promotional Bottles By PromoKing
February 20, 2017

There are few branding opportunities which generate as much attention and long-term return than promotional water bottles. The huge range of shapes, colours and capacities ensures there is a style available which will suit every user need

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Posted in Promotional Pens By PromoKing
February 09, 2017

Promotional pencils are a proven performer which last for years. Consider them next time you are looking for a long-lasting, reliable promotional investment. Great for kids, educational facilities or any time a reliable, cost effective writing solution is essential. Pencils do not dry out or suffer the many other malfunctions which can cause problems for a pen making them a failsafe backup when reliability is a top of mind consideration

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Posted in Seasonal Promotional Activity By PromoKing
February 02, 2017

Sunglasses protect the delicate parts of the eye from an excess of UV and provide a prominent branding position for your message. By choosing proven classic styles you can be sure of providing a promotional gift which will appeal to the majority of people

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Posted in Most Popular Promotional Products By PromoKing
January 09, 2017

In 2016 promotional marketing defied the downward trend seen in most business activity and surged, largely on the back of the USA presidential race. Simple. classic promotional ideas continued to generate traffic and attention for marketers who were wise enough to continue to ad promotional merchandise to their list of activities.

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Posted in Promotional Notepads By PromoKing
December 06, 2016

Promotional notepads are time tested giveaways which ensure your business contact details find their way into the daily business accessory list of recipients. With so many different styles an colour options available there is a promotional notepad for every marketing requirement. Custom made and printed in whatever colours you require printed notepads are a product every business and marketer should conider as a daily essential

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Posted in How To Choose The Right Products By PromoKing
December 06, 2016

Freshening the branding of your company can be an expensive and dangerous exercise, that's why using the right promotional product to carry your logo is a proven way to enhance consumer perceptions of your company

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Posted in How To Choose The Right Products By PromoKing
December 06, 2016

Al successful marketing is judged by return on investment so it makes sense to be selective in how promotional budgets are allocated and that looking for the best promotional products deal is a proven way to drive improved return on investment.

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Posted in Corporate Gifts Marketing By Bill McGrath
December 06, 2016

While modern smart phones and tablet computers have the capacity to hold thousands of pieces of music they fail when it comes to quality sound reproduction. Promotional speakers are an ideal adjunct to the ready availability of digital music which modern technology provides.

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Posted in Promotional Notepads By Bill McGrath
December 06, 2016

While electronic messaging and data becomes the norm in business communications there is a still a great demand for promotional notebooks and journals for personal note-keeping

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Posted in Corporate Gifts Marketing By Bill McGrath
December 06, 2016

Celebrating the company milestone of commencing construction of new premises is made easy with gold ceremonial shovels. Making sure your organisation makes the most of a new beginning is a perfect way to focus on the future while remembering the path you have traveled.

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Posted in Promotional Bottles By Bill McGrath
December 06, 2016

Promotional products can be either cheap and cheerful or long lasting and dependable. It depends on the objective of your promotional activity and the budget you have available, however the ideal product is something which becomes a long-term part of your business contacts' lives.

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Posted in Promotional Headwear By Bill McGrath
December 06, 2016

Success in promotions is all about standing out from the crowd that's why shifting to a promotional truckers cap from a traditional baseball cap can be a good way to get more attention for your message. Not only are truckers caps known for their prominent branding area on the front the mesh back is cooling and a perfect accessory for Australian climatic conditions

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Posted in Promotions & Advertising By Bill McGrath
December 06, 2016

Too often promotional marketing is bland and boring so it makes sense to add a bit of colour, fun and excitement to your activity by adding promotional novelties to the mix. Promotions should be abouy fuin and engaging with clients so why not look for a novelty promotional item which creates a sense of fun and adventure while delivering your message to the market?

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Posted in How To Choose The Right Products By Bill McGrath
December 06, 2016

If your company has a mascot or character which is used to engage with the public it makes sense to have custom toys make and it into the three dimensional realm

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Posted in Promotional Headwear By Bill McGrath
December 06, 2016

Everyone knows about baseball caps but often the advantages of promotional truckers caps are overlooked. With strong branding and a lower unit price than other headwear options every comppany should consider if truckers caps are suitable for their promotional activity

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Posted in Promotional Headwear By Bill McGrath
December 06, 2016

While most companies opt for promotional baseball caps there are a number of advantages for Australian marketers in adding promotional bucket hats to their merchandise ranges. Not only do they have a wider appeal to youth but amongst all promotional headwear available they offer superior protection from the summer sun

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Posted in Promotional Keyrings By Bill McGrath
December 06, 2016

Promotional starflex key tags combine the advantages of a full customised product with a long-life built in LED flashlight and full colour custom branding. Why go with a standard keyring off the shelf which looks like everyone elses' when you can create a custom style all your own complete with LED light built in!

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Posted in How To Choose The Right Products By Bill McGrath
December 06, 2016

Why not make your company fleet subtle mobile billboards for your products and services? By printing your own promotional numer plate frames you brand every vehicle in the fleet so when stuck in traffic or waiting sat ther lights commuters will be exposed to your brand and company message

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Posted in Most Popular Promotional Products By Bill McGrath
December 06, 2016

There's no doubt promotional flash drives are one of the most popular promotional product lines of the last decade, however it's swivel style flash drives which offer the best all round performance, effectiveness and value for money

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Posted in Promotional Headwear By Bill McGrath
December 06, 2016

A baseball cap is one of the top ten promotional products of all time and Presidential aspirant Donald Trump's use of these proven pieces of promotional headwear to promote his slogan "Make America Great Again" is evidence that even in a digital age the the right promotional product cuts through the clutter. Who'd have thought that something as simple as a red cap with oversized embroidered text would propel an unlikely candidate towards the most popwerful job in the world?

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Posted in How To Choose The Right Products By Bill McGrath
December 06, 2016

With tens of thousands of promotional products available it can be difficult to search through the options and make a decision. A new website offers a different way of cataloguing the available product ranges focusing on only the best options in every class of branded product

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Posted in Corporate Gifts Marketing By Bill McGrath
December 06, 2016

While a promotional first aid kit might seem a strange product to offer your staff and clients, in times of emergency your gift will be of enormous value. Whether they're for the car, home or the office promotional first aid kits are thoughtful, practical promotional gift ideas which reipients value enormously on the (hopefully) rare occassions they are required

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Posted in Custom Promotional Products By Bill McGrath
December 06, 2016

Custom printed promotional tea towels are a proven way to raise funds and awareness for charities and community groups. these great value items feature an unmisable custom branding area and their practiical uses ensure that everyone is a potential buyer of one of these increasingly popular promotional marketing ideas

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Posted in Custom Bottled Water By Bill McGrath
December 06, 2016

Keeping clients and staff hydrated can be a challenge at events and sponsorships in Australia. Don't forget to add promotional water to your list of requirements. A healthy and practical alternative, why promote the brands of major beverage companies when you can have your own custom label added to bottled water for around the same price

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Posted in Custom Promotional Products By Bill McGrath
December 06, 2016

Promotional badges are versatile and made to your requirements, guaranteeing a highly visible and cost-effective promotional marketing tool. Every company andcommunity organisation should consider ordering badges which represent their organisation to the larger community

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Posted in Branding Promotional Products By Bill McGrath
December 06, 2016

Until recently full colour branding options have been limited by cost and the traditional techniques used in printing however recent innovations in custom branding technology have made it simpler and cheaper to add full colour custom printing to an ever increasing range of promotional merchandise ideas

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Posted in Custom Promotional Products By Bill McGrath
December 06, 2016

Make your promotional product offerings uniquely your own by choosing a custom manufactured option. For a small premium over the cost of buying an off the shelf promotional solution your company can have a custom product which is yours alone and becomes an integral part of the marketing fabric of your organisation

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Posted in How To Choose The Right Products By Bill McGrath
December 06, 2016

The perfect promotional idea for mobile phones and tablets attaches to the back of any electronic device and is there whenever grime and fingerpirnt need to be removed from a mobile screen. You can take advantage of these handy devices by having your full colour logo printed on a promotional screen cleaner your clients will want to keep and use

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Posted in Custom Promotional Products By Bill McGrath
December 06, 2016

Custom made medallions are cost effective and last a life time, the perfect attributes for a gift to reward staff and supporters. For the cost there are few items which have a higher apparent value or make the same impression as a custom made medallion

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Posted in Most Popular Promotional Products By Bill McGrath
December 06, 2016

Promotional stress balls offer fun, value and a targeted message for every industry. If you're looking for a custom product to promote your buisiness or take a specific message to people in your industry it coulbe that there's a promotional stress ball available which will make an impact and get attantion for your campaign

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Posted in Promotions & Advertising By Bill McGrath
December 06, 2016

Ten great reasons why room should be found in every marleting budget for promotional products

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Posted in Promotional Headwear By Bill McGrath
December 06, 2016

No matter the time of year promotional caps offer value and utility and with such an extensive range ther is a style of baseball cap for everyone. Witrh the classic feature of baseballc aps, that they are adjustable so one size fits all it's easy to calculate the stock you need and have a convenient product on hand if you need to offer a quick reward or gift to either staff members of visiotrs

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Posted in Custom Promotional Products By Bill McGrath
December 06, 2016

Promotional car air fresheners are a proven way to amuse and inform while providing a promotional gift with genuine practical value

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Posted in Corporate Gifts Marketing By Bill McGrath
December 06, 2016

Celebrate company milestones and create a lasting memento of the event using ceremonial products. Add interst and create lasting memorioes of the big moments in the history of your organisation

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Posted in Promotional Garments By Bill McGrath
December 06, 2016

Promotional clothing is the single largest promotional products category with applications for both promotional use and as company uniforms. Because everyone needs clothing every day and the fact they are practical and highly visible, all companies should consider the branding opportunities which promotional clothing presents

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Posted in Promotional Pens By Bill McGrath
December 06, 2016

Since 1942 Bic  promotional pens have proven to be amongst the most versatile and popular promotional merchandise items available

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Posted in Promotional Bottles By Bill McGrath
December 06, 2016

Everyone needs water and the applications of promotional drink bottles are wide ranging. From local sports sponsorship to encouraging the staff to stay hydrated a custom printed bottle is a practical branding opportunity.

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Posted in Promotional Pens By Bill McGrath
December 06, 2016

From the academic world to the courts of justice and halls of parliament everyone has a use for a promotional highlighter pen

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Posted in Seasonal Promotional Activity By Bill McGrath
December 06, 2016

The Australian sun can damage sensitive body parts, none more so than our eyes. Promotional sunglasses offer a practical and much appreciated merchandise line with high visibility

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Posted in Promotional Garments By Bill McGrath
December 06, 2016

Legal requirements make high visibility workwear an essential item for Australian business, but there are other reasons beyond compliance which make this class of garment essential

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Posted in Badges & Lapel Pins By Bill McGrath
December 06, 2016

Custom made lapel pins are one of the best value and longest lasting merchandise styles available to promotional marketers

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Posted in Seasonal Promotional Activity By Bill McGrath
December 06, 2016

Making sure your promotional products marketing is in the right time and place is as important as any other part of your promotional campaign planning

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Posted in Seasonal Promotional Activity By Bill McGrath
December 06, 2016

Instead of hibernating over the winter months, canny promoters take advantage of the change of consumer behaviour which comes with every change of season

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Posted in Branding Promotional Products By Bill McGrath
December 06, 2016

The normal rules for logo reproduction can cause problems in promotional marketing. A successful promotional product must be aesthetically pleasing as much as it is an ambassador for your brand.

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Posted in Promotional Products ROI By Bill McGrath
November 28, 2016

Return on investment is the main driver of promotional marketing activity and purchasing the right branded merchandise at the right price is a proven way to succeed

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Posted in Seasonal Promotional Activity By Bill McGrath
November 28, 2016

While many companies hitch their product imagery to seasonal activities the clever use of promotional products can allow an organisation to enhance its image regardless of the weather

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Posted in Branding Promotional Products By Bill McGrath
November 28, 2016

All parts of a company's public performance are elements in considering the effect of branding. A company must remain contemporary, even if the message is traditional. Effective marketers ensure their brands are supported by modern techniques and systems even if the message is based on tradition.

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Posted in Seasonal Promotional Activity By Bill McGrath
November 28, 2016

Easter is the first major holiday of the New Year and comes at a time between the worst of the Summer heat and the beginning of Winter. Like all festive periods it offers opportunities to clever promoters to engage with clients and business contacts

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Posted in How To Choose The Right Products By Bill McGrath
November 28, 2016

While traditions wax and wane with the progress of human society it makes sense to look towards the classic promotional ideas for variations which have the capacity to evolve with their environment

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Posted in Corporate Gifts Marketing By Bill McGrath
November 28, 2016

In difficult times, when events work against your plans the real value of promotional assets can reveal themselves.

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Posted in Corporate Gifts Marketing By Bill McGrath
November 28, 2016

While modern mobile technology has increased workforce productivity, the technology's Achilles heel is the power sources which drives it. External promotional powerbanks are an idea which have had rapid uptake amongst marketers and promoters.

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Posted in Promotions & Advertising By Bill McGrath
November 28, 2016

In the past free traders created relationships between peoples through mutually beneficial trade. How many of the world's problems would be solved if it was business people not politicians who defined the relationships between people?

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Posted in Seasonal Promotional Activity By Bill McGrath
November 28, 2016

The festive season contains its own timeless advice on the long-term power of promotional merchandise marketing.

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Posted in Office Gifts By Bill McGrath
November 28, 2016

Who doesn't love lollies and sweets, so it makes sense to use the natural attraction people have from childhood to enhance the reputation and attention paid to your company offerings.

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Posted in Corporate Gifts Marketing By Bill McGrath
November 28, 2016

Battery life and charge is a defining limit in modern day business communications. An innovative idea like a promotional power bank is a way to maintain staff efficiency and show your clients that you think ahead

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Posted in Promotional Keyrings By Bill McGrath
November 28, 2016

A keyring is a companion which spends its day with its owner. If you can get the right message onto the right keyring it can be the gift which gives for years to come. Few other styles of promotional merchandise have the same effective life as a promotional keyrings and the fact people make it a part of the daily lives gives a keyring a unique ability to engage with and subtely influence its holder

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Posted in Seasonal Promotional Activity By Bill McGrath
November 28, 2016

Turn the heat of the Aussie Summer into a promotional opportunity using insulated cooler bags to carry your brand through the seasonal heatwave.

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Posted in Custom Promotional Products By Bill McGrath
November 28, 2016

A custom made stress ball or toy is in effect a 3D model of the product or brand you wish to promote. Not only is it a cost effective way to produce a desk-top model of your favoured product, it's fun and a great way to engage with a range of potential clients.

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Posted in Promotional Pens By Bill McGrath
November 28, 2016

In this day and age a stylus pen covers all the communications options for your clients and staff

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Posted in Promotional Mugs By Bill McGrath
November 28, 2016

Travel mugs are an eco friendly branded item which keep staff and client beverages at the right temperature for consumption while saving time and money. While a traditional promotional mug is a proven branding opportunity which can't be missde in the office, if you want your brand to be seen by the larger world a custom travel mug is a popular way to  win friends and influence people

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Posted in Promotional Products ROI By Bill McGrath
November 28, 2016

In promotional marketing it's all about the value you can present to potential buyers. That value takes many forms, but nothing emphasises tangible and appreciable qualities than the use of budget priced promotional products

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Posted in Corporate Gifts Marketing By Bill McGrath
November 28, 2016

A compendium keeps the essentials of your business day together and is ideal for staff meetings and travelling representatives

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Posted in Corporate Gifts Marketing By Bill McGrath
November 28, 2016

While traditional media advertising offers a scattergun approach to lead generation corporate gift giving is a proven way to extract more opportunities from existing clients

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Posted in Australian Promotional Products By Bill McGrath
November 28, 2016

In the great Australian outdoors the relentless effect of the sun is a consideration in all activities. using promotional sunscreen as a branding device can be a way to attract interest to your message while offering a practical solution to the day-to-day problem of avoiding UV infiltration.

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Posted in Promotional Garments By PromoKing
November 23, 2016

Everyone needs socks so it makes perfect sense that as a branding medium promotional socks have the potential to keep your message upfront for years to come. There are many different custom sock styles available, from simple sports versiosn through to comfortable and colourful business socks which make popular corporate gifts.

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

With regular messaging from the government that the UV rays of sun pose a grave threat to our wellbeing using promotional sunglasses could be a sensible way to reward and engage your market

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Posted in Flash Drives & USBs By Bill McGrath
November 23, 2016

Promotional flash drives are a recent innovation in the promotional merchandise industry and have quickly become one of the most popular styles of product available.

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Posted in Corporate Gifts Marketing By Bill McGrath
November 23, 2016

Ceremonies are a way to highlight company achievements and milestone events. The range of ceremonial products offered by Fresh can make all the difference in celebrating a big day for your organisation.

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

Silicone wristbands are one of the most cost effective and well received promotional ideas a community group or charity can offer its supporters

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Posted in Promotional Products ROI By Bill McGrath
November 23, 2016

Custom printed promotional air fresheners combine high visibility with utility and value form money. Using our Free Design Service you can have a custom designed product made from scratch

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Posted in Badges & Lapel Pins By Bill McGrath
November 23, 2016

Custom made promotional name badges are a must have item for retailers and companies which offer personal services tothe public

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Posted in Promotional Pens By Bill McGrath
November 23, 2016

Pencils are a product which have stood the test of time and have great value for promoters even in the age of electronic communications

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Posted in Promotional Garments By Bill McGrath
November 23, 2016

Everyone needs shoes and a custom printed pair of promotional shoelaces can revive an old pair of sneakers while giving exposure to your brand message. if you're planning anoutdoor event, or an office exercise camaign providing attendees and staff with custom printed shoelaces is a great way to put your best branding foot forward

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Posted in Promotional Bags By Bill McGrath
November 23, 2016

Cotton bags are an economical and ecological opportunity for promoters looking to maximise their return on investment.

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Posted in Custom Promotional Products By Bill McGrath
November 23, 2016

Custom medallions have a high perceived value and are easier to manufacture than you think using the Fresh Free Design Service! Create your own exclusive gift and awards which can only be obtained from your organisation

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Posted in Custom Promotional Products By Bill McGrath
November 23, 2016

Custom playing cards are unrivalled for the branding value they provide at the low price per pack. Think custom printing on 54 cards and the full colour box and you get an idea of their value and effectiveness.

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Posted in Promotional Notepads By Bill McGrath
November 23, 2016

Old school solutions like promotional notepads still have great value in modern business, particularly if they carry contact and product details to your clients

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Posted in Office Gifts By Bill McGrath
November 23, 2016

Mobile communication is only as good as the power supply which drives it. These promotional rechargeable powerbanks keep data and communication flowing

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Posted in Badges & Lapel Pins By Bill McGrath
November 23, 2016

Custom printed button badges have been a promotional favourite for over 100 years. Your brand can benefit from theses cost effective, highly visible message carriers

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

Promotional lanyards are one of the most versatile styles of promotional item and all great value. With hundreds of variations available there is a perfect product for every company and application. use them for event security and ID or as a convenient way to carry your daily effects like keys and electronic passes.

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Posted in Promotional Mugs By PromoKing
November 23, 2016

No office desk and boardroom would be complete without a scattering of promotional coffee mugs complete with company logo. Watch the breakfast TV shows and you'll see how prominently a promotional mug can make even the most mundane logo and how it can elevate the image of a buffoon simply by means of their wrappping a paw around it. A long lasting and much appreciated gift, the custom printed coffee mug is a mainstay of the promotional products industry.

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Posted in Seasonal Promotional Activity By Bill McGrath
November 23, 2016

What promotional idea could better suit the long, hot Aussie Summer than a merchandise idea which protects from the ravages of the sun while offering refreshment and relaxation?

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Posted in Office Gifts By Bill McGrath
November 23, 2016

Electronic communications have made business faster and more efficient but battery life and charge time remains the weak link. The five in one charger solves a problem every business person faces.

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Posted in Promotional Bags By Bill McGrath
November 23, 2016

A bag printed with your logo is one of the best value branded items with genuine practical value and high logo visibility

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Posted in Badges & Lapel Pins By Bill McGrath
November 23, 2016

Custom made lapel pins are a great value promo idea which people keep for years. Cheap to source and exclusive to your companythere are few better ways in which to invest a proportion of your annual marketing budget than ordering custom made lapel pins

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Posted in Custom Promotional Products By Bill McGrath
November 23, 2016

For visibility, value and utility it's hard to beat a custom made money box. Not just for kids but a proven way to produce a 3D model of your favourite product, company mascot or logo. Using the Fresh promotions free design service your can have custom made money boxes designed from a 2D image

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

The media have outed Prime Minister Abbott for an alleged misuse of his parliamentary travel allowance. We suggest a more rational approach to this eternally recurring problem.

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

Australia's new senators are taking the nation in a new direction with unlikely leader Ricky Muir pointing the way

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Posted in Branding Promotional Products By Bill McGrath
November 23, 2016

Clients receive a proof prior to printing their products to make sure the correct artwork is on hand. Failure to check the details carefully can lead to expensive mistakes as an English promotions company discovered last week.

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

Prime Minister Abbott met the Big Kahuna himself in Washington last week. Despite their policy differences both leaders agreed they would rather be surfing.......

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

The internet is abuzz with news of a mysterious super-predator which swallowed a great white shark whole.......

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Posted in Promotions & Advertising By Bill McGrath
November 23, 2016

Offering a "free" promotional item with branding to enhance the value of a retail offering is a proven tactic for building sales and margin......

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

Fashion and style are two competing concepts which regularly overlap. While some may define fashion as the social equivalent of a contagious disease there is unquestionably value for every brand in association with the zeitgeist. What is required in the long run is an underlying organisational promotions style which can at times be supplemented with the overlay of ephemeral fashion taking energy from developing social trends. The combination of a stable base of market offering with the excitement, colour and movement of fast evolving public focus gives depth of ROI to promotional marketing. Think about how the foundations of your company's message works in conjunction with the impact of the novel and new.

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Posted in Promotions & Advertising By Bill McGrath
November 23, 2016

It's been long recognised in marketing that 80% of most advertising budgets is wasted. The task facing promoters is therefore not so much allocating a budget as analysing the results to eliminate wasteful spending in future campaigns. If you find somebody asks "are you talkin' to me", and you're not sure, it's a sign that the focus of your promotional products campaign needs to be tightened. Branded merchandise marketing can be more costly in terms of cost per delivered message than almost any other kind of media, however the opportunities lie in reducing peripheral segment exposure and the far greater return on investment the personal touch generates from your prospects list.

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

Do you know the real structure of the Brisbane business community in which you operate? Do you really understand the nature of the promotional product relationships you have and is their surface appearance indicative of their real interaction with your organisation? The right promotional gifts can bring the real relationships you live by to the surface and the results of who sits where and how will most likely surprise you. In life we know to divide our attention between image and reality. And as in life it is often the promotional treasure which is buried out of view and traps which are set in clear view.

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

The development of every process in business, including sales and promotion, is dependent upon the right external stimulus arriving at the right time. Large scale advertising can hit the market and get the attention of buyers but often a smaller, more specific nudge of awareness is required to motivate individual action. Consider the broad structure of your promotional activity and think about what points in the chain of sales and client interaction require an additional "shock" to push the whole process into an upwards rising direction.

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

Like every year in business, 2014 presents is own special challengers to marketers and promoters. Should costs be contained and finances preserved? Should your promotional cues come from the market , competitors or should they be dictated by the financial state of your accounts? What opportunities exist for those with a long or a short term view? What products have come onto the market in the first quarter of the year which can be used by cost conscious businesses to promote their products while enhancing long-term brand values?

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Posted in Australian Promotional Products By Bill McGrath
November 23, 2016

The start of the 2014 is the most encouraging for over 5 years according to the Fresh Promotions Small and Medium Business Activity Index which has recorded a 15% year on year increase in enquiry and orders....

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Posted in Promotional Products ROI By Bill McGrath
November 23, 2016

A lot of our business day is spent worrying about what the future holds. Much of our daily promotional activity is an attempt to control the unknown before us. We invest time and money now and hope for results, much like a farmer plants grain and hopes for the rain. Sometimes our efforts have no result, or sometimes they become negatives. There is only one thing we can directly control. That's what we are doing right now. However a fear of what might happen and attempts to consider the myriad of possible negative outcomes ahead resulting from events before us is the most likely way to achieve negative results from current efforts. How is that we can deny our fear of the upcoming events and ensure our present efforts bear future fruit?

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Posted in Most Popular Promotional Products By Bill McGrath
November 23, 2016

For some promoters the holy grail of consumer marketing is a 30 second television ad in the Superbowl. For others a billboard at a critical intersection in their home town. In reality every business has an ideal site to offer its products and services to its target market. Identifying your "ideal medium" could be the difference between an effective marketing spend and one which produces more static than results. Think about who it is that you most need to hear your message loud and clear and plan accordingly. If there is no valid medium at hand to attract their attention, why not use promotional products to create one?

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Posted in Promotions & Advertising By Bill McGrath
November 23, 2016

Not so long ago every industry promotions standard was to claim it had the best prices and the most extensive range. The recent evidence coming from social media promotional marketing studies confirms that over claiming and making excessive price and product quality claims can be detrimental top the overall reputation of even the most quality conscious organisations. Consider the following modern day marketing issues which need to be addressed in maintaining the credibility of your brand....

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Posted in Promotional Products ROI By Bill McGrath
November 23, 2016

It has to be the greatest promotional return on investment of the last decade. The day after the Academy Awards, the most hyped annual event on the entertainment calendar, the media is filled to the brim with reports of the "selfie" Ellen Degeneres and some Hollywood friends snapped back stage after the formal ceremony was complete. If anything shows the power of a creative use of branded product it must be the power of a mobile phone to steal the thunder of the world's leading self promoters....

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Posted in Promotional Products ROI By Bill McGrath
November 23, 2016

A report released this week detailing the value of global brands declares Ferrari the "strongest" and Apple the most "valuable". Fun aside, which brand would you rather be and is your existing promotional activity designed to build the right mix of brand "strength" and bottom line "value"?

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Posted By Bill McGrath
November 23, 2016

Statistics are a measure of probability. They can tell you about the possibility of something occurring but nothing of its nature. Make sure your promotional marketing efforts make sense as a whole and are not defined by the statistical variance of the individual elements.

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Posted in Australian Promotional Products By Bill McGrath
June 09, 2014

With the Palmer United Party Senators about to take control of the passage of legislation through the upper house, what promotional ideas can bring Left, Right and Centre together for the good of the nation?

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Posted in Seasonal Promotional Activity By Bill McGrath
May 28, 2014

It's Winter time. Here are some promotional merchandise ideas which will keep your sales warm through the colder months.

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Posted in Promotions & Advertising By Bill McGrath
May 15, 2014

New Website, additional functionality and over 10,000 products available with your branding. Look out for our future attempts to solve the problems of the world using promotional products. While some may be interested in a daily blog entry espousing the wonders of the coffee cup or the urgent need for you to purchase more plastic pens here at the Fresh promotions blog it is our objective to offer promotional solutions to the problems of the world. As we all know the only reason the so-called Middle East Peace Process is not in its 60th year with things worse than ever is a failure of leadership to consider the higher promotional implications of their negotiations.

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Posted in Promotions & Advertising By Bill McGrath
May 05, 2014

Large companies with extensive resources employ a communications structure which scrutinises the individual elements which comprise every marketing strategy while also ensuring at a larger scale the same processes and systems are observable. Think of your complete marketing and sales strategy as you think about a human body. Are the heart, lungs and brain all working together and do they all have the same objective and their right share of nutrients (finances)? Whether it's about dealing with customers, suppliers or even competitors the elements which make up the presence you show to the world are as individually significant as the big picture image. Each must follow a similar process and must sit comfortably with the other elements which make up the promotional whole.

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Posted in Promotional Products ROI By Bill McGrath
March 04, 2014

It has to be the greatest promotional return on investment of the last decade. The day after the Academy Awards, the most hyped annual event on the entertainment calendar, the media is filled to the brim with reports of the "selfie" Ellen Degeneres and some Hollywood friends snapped back stage after the formal ceremony was complete. If anything shows the power of a creative use of branded product it must be the power of a mobile phone to steal the thunder of the world's leading self promoters....

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Posted in Promotions & Advertising By Bill McGrath
January 13, 2014

Pepsico challenges traditional rival Coca Cola with the launch of its new mid-calorie offering "Pepsi Next". Backed by a classic "taste test" promotion indications are the Australian market is receptive to the taste of the new Pepsi offering.

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Posted in Most Popular Promotional Products By Bill McGrath
December 29, 2013

With 2014 upon us here's a list of the ten most popular products ordered in 2013. Surprisingly strong demand for most classes lead by the continuing growth of investment in confectionery lines from marketers.

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Posted in Custom Bottled Water By PromoMaster
November 29, 2013

Concern over ever increasing sales of prepackaged water has spurred the City of San Francisco to consider legislation restricting the sale of bottled water on public land. Sale of water in private retail businesses is unaffected.

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