PROMOTIONAL REUSABLE COFFEE CUPS CUSTOM BRANDED with YOUR LOGO

 Promotional Reusable Coffee Cups with Custom Branding in Australia

One of the most popular product categories which has evolved in recent years is the wide range of different reusable coffee cups. The interest in these items has appeared as a result of two main factors. First environmental concerns have become more important considerations in corporate policy in the last decade. Every company and organisation takes the impact of company policy on the local environment into account while formulating a path ahead, and promotional products , being a physical and practical element of the marketing budget, have come under particular scrutiny. The second and no less important factor is the continuing rise in caffeine consumption. Some say that the rise of coffee house was an important factor in the development of the industrial revolution, and these days it seems that much of the corporate world is still fuelled by the energy enhancing aspects of the daily caffeine fix.

Because an eco-friendly coffee cup is a daily companion the choice of over 100 individual personalised reusable coffee cup styles available on freshpromotions.com.au ensures there’s something for everyone and a design available for every promotional marketing situation. The right cup colour, shape and capacity ensures that your logo and marketing objectives are more likely to be met. The sweet spot on all promotional marketing is calculated using the simple traditional formula. Views over price equals awareness. The more people are in contact with your custom branded eco coffee cups the better the solution to this equation moves in your favour.

But it’s more than just getting the best return on your investment and providing your staff and clients with a great looking custom branded reusable takeaway cup. In some ways setting an example to others in terms of corporate responsibility is a way to lead the pack and stand out from the crowd. With more people concerned than ever about sustainability and the environmental future of the Earth, the emotional impact of providing a timely and practical gift which ticks these same boxes is not just an opportunity to profit but also to broaden the long-term perceptions of your brand. In a dynamic marketing environment where more and more people are concerned with the long-term impacts of their business decision, something as simple as offering a corporate gift reusable glass coffee cup could make all the difference between a modern, progressive corporate image and a staid, out-of-touch reputation.

Reusable Promotional Cups Styles:

There’s such a wide range of printed promotional cups available on this website, just by studying the range you should find something which will meet your objectives. The final style you choose will depend on your budget, brand objectives and the message you're hoping to project. The wide range of options , sizes and styles on display is all the evidence you need that this is a category of branded products with broad appeal and a high level of corporate uptake. Whether you are planning to use reusable takeaway cups as a sales builder, an incentive to staff or a gift with purchase, the fact they are so popular and widely used is all the evidence you need that as a product class custom printed cups have the potential to benefit the credibility and awareness of your brand.

Custom Glass Reusable Cups: For the office or as a retail product, promotional glass reusable cups are a premium product with the potential to highlight your branding in the most stylish and up-market way. Glass is a preferred material for the storage and handling of liquids, as glass is inert there is little chance printed glass takeaway coffee cups will affect your favourite beverage adversely. As everyone is aware the usual issue which has limited the uptake of glass containers has always been relatively heavy weight, fragility and susceptibility to accidental damage. With the recent advent of modern borosilicate glass, it’s possible to provide a lightweight, robust glass cup style which also has a stylish and long-lasting finish. When you then combine this with a heat resistant silicone band and airtight sealing lid to prevent spillage you have a custom eco friendly cup style which will highlight your brand in the long term and provide an effective means to consume your favourite daily beverage while minimising environmental impact.

Branded Metal Reusable Cups: A second premium style of reusable cup which are close in popularity to the glass options are made of food grade stainless steel. There are single walled and double walled options which cover all budgetary requirements. The single walled metal reusable coffee cups are a great, lightweight option which cost far less, while the double-walled designs feature a powerful vacuum insulation design which maximises the enjoyment of your daily caffeine hit. The other advantage inherent in ordering stainless steel reusable cups is that your custom branding can be added by means of laser engraving. The engraving system makes your logo part of the metal finish and therefore it can be put through the dishwasher and treated more carelessly than is the case with a printed application of custom logo personalisation.

Insulated Promotional Cups: Everyone has the preferred daily refreshing beverage and likes their tea or coffee served in a way that suits their preferences. The high level insulation on offer in most styles of reusable cup has a number of advantages. First, you get to enjoy your daily coffee hit at the right temperature, so your level of enjoyment is maximised. The second consideration is a further environmental aspect of reducing waste. If your daily coffee is kept at the right temperature for longer there’s a better chance that you'll drink all of it. Great value proposition and life enhancing advantage! In general the insulation is the time -proven system of vacuum insulation which is actualised by means of having a vacuum between the two walls of the cup, though cheaper versions use a physical insulation material such as foam or acrylic materials to achieve the same result.

Cheap Promotional Cups: If you’re looking for a long-lasting product at a great value price which includes high level branding, the range of metal promotional water bottles is bound to have something that works for your budget and marketing objectives. Either made of stainless steel or lightweight aluminium traditional camping style drink bottles with s screw seal and carabiner clip attachment are available along with more robust, heavyweight stainless steel drink bottle options. Add your branding using either custom large scale wrap print or laser engraving and you’ll have a promotional gift idea which is certain to keep your brand getting noticed for years to come.

Giveaway Promotional Cups: Sponsoring the local kids’ sports team, or even the suburban footy club? Traditional promotional sports bottles and printed plastic drink bottles are amongst the best value options to make the most of your sponsorship dollar. Combining large scale branding with high level branding, get your name noticed and recognised in conjunction with a local sports team. For schools, clubs and community groups custom plastic drink bottles are the perfect way to provide a cost-effective gift to members and supporters while providing high level, easily recognised branding. The dozens of popular styles and the extensive range of sizes available ensure there’s an option available to suit your club budget and practical requirements.

 Custom Branding of Your Promotions Cups Order

Custom branded reusable coffee cups have a long effective life-span, so it makes sense to invest in quality branding to highlight your gift into the future. There are a number of effective ways in which promotional branded coffee cups can be personalised with your logo and marketing message. Choose the right option to suit the cup style you choose and the best presentation of your logo.

Custom Pad Printing: The simplest and most cost-effective branding option. Pad printing is a great way to make the most of a cheap reusable coffee cup. Pad printing is really only effective, however when printing up to two colours. A second disadvantage is that pad printing offers a smaller print area than some other custom personalisation branding options. On plastic coffee cups and smaller reusable keep cu styles you might give out at events or sponsorships as giveaways or take-home mementoes, logo pad printing is a the value option to maximise return on your promotional investment.

Custom Cups Screen Printing: Usually only recommended for a single colour, screen printing is a large-format print style which suits some styles of bottles, but only where there is a large, uninterrupted area available to carry your logo. Screen printing inks are UV proof and non-toxic, so they have a wide application. In smaller quantities screen-printing may not be the most cost-effective quantity, however if you want to get your logo and promotional message noticed, custom screen printed drink bottles are a proven marketing opportunity.

Custom Full Colour Digital Printing: Everyone is aware of the changes to domestic printing with colour digital desk-top printing now available at a low price. The same technology has been successfully applied to custom printed bottles manufacture. If you have a multi-colour design and want it to stand out, digital printing is the most cost effective and technologically proficient option. Include complex tones, colours and vignettes in your custom printed bottles design which cannot generally be reproduced successfully using alternative printing technologies. The future of all print branding is most likely digital as the full colour, time and list efficient nature of the method will supplant the more traditional branding options as more innovations in the technology are introduced.

Rotary or Wrap Custom Printing: Not available for all styles of bottle and generally only recommended for bottles with a simple cylindrical shape, wrap printing as the name implies allows your branding to be printed around much of the circumference of a promotional bottle rather than simply in a single position. Adding both to the appearance and the legibility of the branding, custom rotary printing or drink bottles also allows more interesting and engaging designs to be produced which can take advantage of the entire visible surface of the products. If you want maximum branding bang for your promotional buck, rotary printing, while the most costly promotional drink bottles branding option, will add that “wow” factor to your final product which will cut through and get noticed.

Custom Laser Engraving: For promotional metal drink bottles and vacuum bottles, whether they are stainless steel or aluminium, laser engraving provides a stylish and long lasting custom branding option. Laser engraving systems operate by scanning the surface of the metal drink bottle with a highly focussed red laser light which removes a thin section of the surface layer of the metal. The final branding result not only shows a contoured relief of your logo, but because it is actually etched into the metal it cannot be removed in the way the traditional application of ink can be damaged through scratching, wear, or washing in corrosive chemicals. You can happily wash a laser engraved custom water bottle in the dishwasher and the branding will look great for years to come. For outdoor use and on promotional bottles which might see difficult conditions, custom laser engraving is the best option.

 Choosing the Right Promotional Reusable Coffee Cups for Your Promotion

Choosing the right style, size and price point of promotional coffee cups is an important marketing consideration. Here are some guidelines to the major considerations you should have in mind when choosing a custom printed cup which will maximise the return on your marketing investment. These same considerations could equally apply to any purchase decision but given the range of custom branded reusable coffee cups available choosing the best option is an important first step towards achieving your marketing goals.

Budget: Do you have a small, or large budget and what is the amount you can allocate to the purchase of each cup? Is the dollar amount you have available variable? Can you choose a range of cup styles and, for instance, give the higher value items to your best customers? Don’t forget to allow for the cost of cup branding when considering the total cost of your order.

Promotions Application: How will the end user of the bottles you are offering use them? Are they outdoor workers who need a high-level insulated bottle style, or office workers who may prefer something stylish made of glass? Is it only for a short term use or do you hope that the promotional bottles you're handing out will be around for many years to come? Arriving at a balance of understanding on the way in which your logo personalised bottles will be used is the best way to narrow the range of choices.

Custom Cup Personalisation: Is your logo and branding easy to apply and a straightforward design? Or are you planning to make a real impact with a multi-coloured, more complex design idea? The branding area available and what is achievable depends heavily on the shape and material from which the cups you choose are made. If, for instance, you are planning  to provide a stylish, stand out gift for office workers in a company which regularly orders from you then perhaps a cup style which is designed to make a visual impact is the order of the day.

Size: Big is not always better! While a large volume keep cup has its place, particularly when being used in the outdoors. A smaller, more compact style may suit some users when space is tight, or when the cup has to fit into a standard size cup holder as found in most vehicles. Be wary of rushing out to buy the largest cup your budget will allow, and consider the basic effectiveness and requirements of the end users.

End User Requirements: Often promotional coffee cups are given to outdoor workers, in this case a simple, robust, insulated style will be the best option. Or maybe you're hoping to present a stylish and more refined image and aim your marketing message at head office workers. In this case the eco-friendly credentials, colour, texture and branding choices you make will be of more interest than the simple effectiveness the cup offers in holding its contents for easy consumption.

Distribution: What’s your plan to get your personalised cups into the hands of your customers? Are you planning to hand them out directly at an event? Or are you shipping them across the country to different offices or worksites? Promotional cups can take up a lot of space and with most freight companies changing by volume freight can be a significant contributor to the final price of the style you choose.

 Ordering Process: Custom Reusable Coffee Cups:

Ordering any of the huge range of promotional products available on this site is simple. To ensure your order arrives on time and the product and branding meet your marketing standards the process is simple. And at any time, if you'd like to see a physical sample of the custom eco-friendly coffee cups in which you are interested just ask one of our friendly sales team and we’ll be happy to send one to you!

• a. Establish a marketing budget for custom reusable coffee cups purchase. Who will be the end user/recipient of the cups you buy?
• b. What promotions or advertising objectives do you hope to achieve?
• c. Choose the right colour and style of promotional reusable cups.
• d. Logo branding and approval of proposed custom print process. 
• e. Reusable cups payment and delivery requirements.
• f. Distribution shelf-life and storage of your promo cup order.

Marketing Benefits of Using Personalised Cups

One of the great benefits of adding your branding to a custom reusable coffee cup is the fact that everyone needs to drink to survive! And beyond that it’s a pleasurable activity as consumption of our favourite refreshing caffeinated beverage is a pleasant break in the day almost everyone enjoys. It’s this general interest and utility which ensures every custom printed cup you hand out is likely to find a long-term use. But more than that, really effective promotions not only satisfy the intellect, they have an emotional component which can create a long lasting positive disposition towards your brand. As your clients take a cool sip of water from a promotional drink bottle you have provided, the chance is that some of that satisfaction will rub off on your brand image.

Besides their obvious utility, custom branded takeaway coffee cups have the advantage of longevity. The sweet spot in all promotional marketing is a calculation of the number of impressions a branded item or representation of your brand can make on a prospective client. If something lasts a day, it has to have its full effect in that time. But hand out a logo branded reusable coffee cup which lasts a decade, and every day your logo will be doing its subtle work to remind the owner that your company is there when they need you.

Generally production lead times on custom printed cups is 2-3 weeks from order, however there are some opportunities to provide product more quickly, depending on the style you choose, your cup branding requirements and the final delivery destination. If you have a short delivery or need an order delivered at short notice just ask! Our highly efficient product team will do the best they can to make things happen on your timeline! Most of our national deliveries are made using TNT couriers. Once your shipment is in transit we will provide you with tracking details so you can watch the progress of your delivery through the TNT system.

Minimum order quantities vary depending on the style of reusable cups you choose. In general the minimum quantities shown on this website are the smallest order quantity we can provide. This number is mandated by the cup manufacturers, wholesalers and branders who complete the order and is often out of our hands. It may sometimes be possible to make up a minimum order with multiple colours of the same product. This will generally be outlined in the product details. If you have a specific request for your order, don't be afraid to ask! We’ll see what can be done.

Unless agreed otherwise, payment for your promotional cups orders should be made shortly after approval of the production proof to ensure a timely delivery of your order. For government and public institutions your orders can be invoiced and shipped on account, however please ask in advance if this is required.

ALL YOU NEED TO KNOW ABOUT USING REUSABLE PERSONALISED COFFEE CUPS IN MARKETING

These days people are all connoisseurs of coffee and at the same time the world has turned towards eco-friendly ideas. In business many marketers have found that maintaining a green attitude towards the output and messaging of their business is a way to attract and keep customers. For these reasons, and those of simple practicality the range of custom printed reusable coffee cups are amongst the most popular lines available with new products being offered regularly

While promotional reusable coffee cups are most appreciated by those in the business of peddling caffeine they offer a number of marketing opportunities to corporations and small business looking to take advantage of the consumer trends outlined above. Because reusable cups, as their name suggest stick around for a while and become part of the daily habits of the recipient there is a strong change your branding and message will not only make itself visible but will attract positive emotional sentiments by dent of the practical service your reusable coffee cup gift can provide.

Reusable coffee cups are an affordable option and when their daily use is considered the cost per impression of your logo and message makes them an even better value proposition. With a great range of styles available at all price points models like the metro coffee cup which are made of double walled glass, insulated by means of the vacuum between the walls of the container through to cheaper versions like the cheap metro cup which is made of BPA free acrylic plastic but still has the versatility and insulating properties of the all glass model show that the price range and the styles available cater to all budgets and preferences.

CUSTOM REUSABLE COFFEE CUPS MANUFACTURE & BRANDING OPTIONS

Disposable cups can be manufactured using paper, BPA free plastic, rice husks, glass or even stainless steel. All of the various manufacture options are affordable and designed to carry custom branding. Because these items are inflating they can be used for either hot or cold drinks giving them year-round exposure and relevance. But most of all as more and more people use coffee to enhance their day at work the reusable cups range has a bright future.

Custom pad printing is the most commonly used branding method with reusable cups. though digital printing using a full colour spectrum is also available on some models. Not only do users appreciate the gift of a reusable coffee cup but the standout designs on offer are sure to catch the eye of anyone who sees the cups being used by others.

PROMOTIONAL CUPS CASE STUDY

A cafe hoping to set itself apart from the others in its strip of shops decided to attract new business using the traditional “loyalty card” approach many coffee retailers have found to be successful. In this case, instead of giving away free coffee regulars who signed on for the promotion were offered the opportunity to get a free reusable coffee cup after drinking 20 coffees. Not only was the offer extremely successful the cafe was compelled due to overwhelming demand to continue the promotion as many customers hoped to own multiple versions of the cups which they could not only use at the cafe but take home or offer to a friend.

CUSTOM PROMOTIONAL CUPS ORDERS: SHIPPING, STORAGE and DISTRIBUTION

Most reusable coffee cup models can be shipped easily, but best of all make the gift personal and hand them out to your daily business contacts our make them a gift to your own staff. Reusable cups are robust and dishwasher safe and most models are unlikely to be damaged in transit, unless many traditional custom coffee mugs where the handle is a weak point which can easily be broken if they are not properly handled by couriers.

Fresh Promotions uses TNT Couriers for the majority of national promotional cup deliveries. The TNT tracking and booking systems are far superior to any of their competitors and their on-time record is the best. Delivery lead times depend on your location. Most major population centres on the east coast can received deliveries within 2-3 days of dispatch. If you have an express delivery request there are other option available, but it may affect the final cost of delivery on your invoice.

PACKING AND STORAGE OF CUSTOM PERSONALISED CUP ORDERS

Custom printed reusable coffee cups are generally a fairly robust product and damage in transit is rare. All care is taken in packing and handling your order. If your cups arrive damaged let us know immediately and we'll sort it out! It's not a perfect world, but we'll do our best to get things right.