There are a number of upfront reasons to use promotional shoelaces as part of your company marketing efforts. First, a lot of people wear shoes! The second reason is that a cleverly designed pair of custom printed shoelaces can jump up at you and make a visual statement from the other side of room. Personalised shoelaces are also a cheap promotional products choice because of the great deals available from our partner laces factory. And finally, promo shoelaces are a very useful and practical giveaway which people appreciate because they can bring new life to a neglected pair of sneakers and add colour and novelty to any situation. Turn those old runners into a promotional fashion statement! FREECALL 1800 129 999 to talk to a laces expert.
Shoes are a universally worn item, and many of these pairs of shoes will require laces for proper wear, whether the wearer is male, female, or a person of any age, giving marketed shoelaces the ability to appeal to any type of industry or desired recipient. The laces of a pair of shoes help to make up the overall look of the shoe, and their very visible front and centre placement makes them highly noticeable each time a pair of laced shoes is worn. Shoelaces are also very inexpensive products, and their small size also allows them to be shipped affordably, making them excellent pieces to choose for marketing a brand.
As a marketed pair of shoelaces travel with their wearer, the audience for a particular brand grows to even higher numbers. Whether a recipient chooses to run errands around their area, or partake in global travel, their branded shoelaces will remain visible to all who they may encounter during the course of their day. A branded pair of shoelaces can also be used as a part of a uniform or professional attire for those working in the footwear, athletics, fitness, or retail industries. For a complete or unified look, all members of a sales team can wear branded shoelaces while on the sales floor to show pride in and represent their brand while at the workplace.
Shoelaces are made from a blend of high quality and easy to wash materials to give them long lifetimes of clean and attractive wear. In terms of branding, the sky is really the limit when it comes to just how a brand may be represented on the pair of shoelaces of their choice. An all over screen printing method is typically used to create shoelaces with a full print of branding, and this method is one of the most popular in terms of marketing purposes due to its high visibility. Prints and branding placed on shoelaces can be customised as a brand sees fit, and logos both simple and intricate can be displayed proudly on these items.
A popular sneaker manufacturing company decided to use branded shoelaces as a giveaway item in an online contest for fans of their social media pages. During the course of the giveaway, the first thing the company noticed was a steep growth in their online following as well as more current and potential customers communicating with the brand. This communication created a buzz around the giveaway and the brand itself which kept multiplying as the promotion continued. Once the giveaway was over, recipients of the shoelaces became more interested in the brand the continued to share their positive experiences with other consumers.
Shoelaces are very small items which can be stored in high bulk numbers before becoming heavy, allowing them to be incredibly easy and affordable to ship anywhere in Australia or around the world. Due to their convenient size, large quantities may also be carried and distributed by hand at any type of location or event.