Single Pack Biscuits

Using Biscuits & Cookies in Marketing & Promotions

Custom biscuits might not be the first thing that you think of for a promotion, but they're definitely a popular choice. A natural partner with your favourite beverage, used at functions, meetings and conventions promotional biscuits have a range of uses in the marketing and sales environment. Supplied with custom branding for employee enjoyment in the workplace the promotional biscuits range includes the classic flavour combinations that you have to choose from will be fun to hand out to kids and kids at heart, and will ensure that people remember your company.

Promotional biscuit tins and sealed single serve biscuit packs with logo branding make for great holiday gifting ideas, gifts for employees, and even a way to connect with colleagues and associates so that they remember you. The packaging can be customised with your logo or company information in full colour or any style you like, as well. Marketing is always better when it tastes good. Australia's best range of promotional packaged biscuit styles.

Promotional Biscuits Create Connections With Clients

The great Australian tradition of morning tea is an ideal way to add a moment of communion and personal connection to a meeting or event. The range of promotional biscuit styles available here are ideal for external events and all come in a range of flavours, ingredient styles. Combine these advantages with individual packaging which makes hygiene and freshness fundamental components of the biscuit products and you have a product offering with almost universal appeal.

Combine the advantages of offering your business contacts a tasty treat which goes well with their favourite beverage and you create a moment of opportunity when a conversation or exchange of ideas can bear fruit. As a natural break in a sales discussion, as a way to engage potential buyers at a retail promotion or in a services industry office when clients come calling the opportunity which promotional biscuits provide can enhance the personal aspects of a transaction and encourage each side of a deal to look towards what it is that drives mutual motivation.

From chocolate chip through to plain, unadulterated recipes there are many different cookie styles which ensures there's a favourite on the serving plate for every class of potential consumer. Take a mix of the best of the menu or alternatively avoid a scramble for the most favoured flavours by offering the same style of promotional biscuit to all comers.

Both cookies and biscuits are sharable items, which causes them to attract individuals no matter where they may be placed. A tin or box of biscuits on a desk or table space will cause interested individuals to flock to the area in order to try one of the treats, and when branding is placed on these items, one can be sure that it will be seen.

In terms of marketing, cookies and biscuits can be appreciated and used effectively by a vast array of different industries, and from those in the confectionary business to those in education, a logo placed on something sweet is certain to garner attention. A brand can even display a box or tin of branded cookies or biscuits on a table at a trade show or conference event in order to draw in crowds to further investigate their brand, or they could hand distribute them to interested consumers at a community event.

These snacks will also travel very well, and this can lead to a brand getting the word out on a much larger scale. As a recipient walks around an event, or goes about their daily travel, they could be enjoying a branded cookie or biscuit that others will be able to notice as they go about their business.

Promotional Biscuits Manufacture & Branding

The manufacture and materials used in promotional cookies and biscuits will depend on the varieties chosen by a brand. Packs of single flavour biscuits and cookies are available, as well as packs that utilise the element of variety. A variety pack may have any number of types and flavours of cookies, as well as biscuits, while a single flavour pack will consist of treats all of the same type. Fortune cookies, chocolate cookies, shortbread cookies, cracker biscuits, butterscotch cookies, and many other flavour varieties are available to choose from.

The packaging for these products will vary depending on amount, confection type, and variety. Noodle boxes made of sturdy, yet flexible, paper like cardboard can contain fortune type cookies or a variety of different cookies, and these lightweight promotional boxes are exceptionally easy to carry around during an event. For presentation purposes, a tin may be more appropriate to give a professional display.

Whether a box or tin is chosen, or a brand may prefer single pack cookies to display in another vessel, each cookie is individually wrapped in sanitary plastic to provide optimal share-ability.

Promotional Cookies & Biscuits Case Study

A school sports team was trying to spread awareness about their need for a new playing field, and drum up excitement for a fundraiser they had been planning. At a local community event, the team set up a table showing photos of their current field as well as information about their upcoming fundraiser, and offered branded cookies to visitors that bore the team’s name, logo, and fundraiser date. During the fundraiser a week later, the team experienced an impressive attendance, and many guests stated that they learned of the event from the cookies they had received.

Shipping & Distribution

Because both cookies and biscuits may break during the shipping process, these are items that are most effective when distributed by hand, and their small size makes them easy to carry.