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Often overlooked and occasionally left off maps Tasmania is a world all its own. On the other side of Bass Strait some 450kms from Melbourne, Tasmania is rapidly gaining a worldwide reputation for the quality of its farm produce and for the pristine environment which has been preserved across much of the island. As time goes on the lure and value of what Tasmania has continues to grow with recognition coming now from overseas markets that the purity and excellence of Tasmanian produce is amongst the best in the world.
While the rural economy in Tasmania maintains a steady growth rate the overall economic conditions of the Apple Isle are often difficult with the distance to mainland markets and the small local population making it harder for businesses to reach a critical sales level. It is a fact however that as more mainland expertise moves to the extreme south of the country that Tasmania will become more and more important to the national economy.