The eternal battle for awareness is a war the canny marketer continually joins. Every day is another opportunity to expand awareness and exposure of an organisation’s marketing messages. No stone should be left unturned in this quest and in the case of every marketing expenditure the up to date promotional marketer looks for ways in which positive brand attributes can be promoted. No space is too small and no conversation too fleeting for the attributes of your brand not to be included if possible. In promotional products marketing the objective is to find products which provide a range of advantages and strengths. Promotional coasters are one of these items. A class of customised product which fulfils a practical and essential role in protecting desk and bench tops while also providing a highly visible space on which logos and brand messages can be displayed.
The traditional beer coaster is something most of us have come into contact with many times both at work and during our rare moments of leisure. As a way for alcohol brand to promote their products there have been few better options over the years so it makes sense that the same space on these same simple devices is the perfect place for all marketers to promote their messages. A traditional paper beer coasters are usually made from an absorbent card which sucks up any condensation or spillage and therefore protects the surface on which the drink is resting. Printing on a paper card means standard coasters can be produced at a relatively low unit cost on an offset printing press and can then be cut to size and shape are required. You can hand them out anywhere at a cost of less than 5 cents a piece if you buy enough of them which makes them a highly cost-effective way in which you can venture into new promotional space.
Of course coasters are available in a wide range of styles and made from a selection of materials. For those people who are concerned about the environmental implications of their purchases. While coaster card from which promotional coasters are traditionally made is recyclable like any paper product there are other multi-use coasters available which can be washed after use. Not only are they considered by some to be a superior option in environmental terms the fact they are make of quality materials which are designed to last for years likely means that your logo and message can be reproduced in a superior manner so the colours and definition of your corporate livery will look at its best.
As a gift to staff and clients or as a simple accessory which can be used in the office boardroom or kitchen there is a use for promotional coasters in almost every organisation. As a gift which can be sent out to clients there are hard to beat during the festive season as not only are you providing a handy hospitality item which can be used formally years you are going away an item which will likely find its place on a highly visible surface in your client’s office so they will continually be reminded of your contact details and generosity.